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<br />Item No: 5B <br />Meeting Date: April 19, 2013 <br />Type of Business: EDC <br />Administrator Review : ____ <br /> <br />City of Mounds View Staff Report <br /> <br /> <br /> <br />To: Economic Development Commission (EDC) <br />From: Heidi Steinmetz, Economic Development Specialist <br />Item Title/Subject: Discuss Economic Development Advertising <br /> <br /> <br />Introduction <br /> <br />The City Council and EDC discussed Economic Development advertising at the April 1, <br />2013, Work Session. The discussion resulted in some uncertainty about the City’s <br />advertising message. Therefore, the City Council asked the EDC to further review the <br />possibility of advertising. <br /> <br />Background <br /> <br />As shown in the attached April 1st staff report, City staff had suggested advertising <br />messages such as: Mounds View is a great place to do business and/or Mounds View is a <br />great commercial redevelopment location. Staff also suggested the target audiences of <br />business owners and commercial realtors/developers. Those audiences can be reached <br />through four publications: <br /> <br />1. Finance & Commerce <br />2. Minnesota Real Estate Journal <br />3. Minneapolis/St. Paul Business Journal <br />4. Twin Cities Business <br /> <br />The main type of advertising discussed during the April 1st Work Session was an <br />advertorial, which is a paid article. An example of an advertorial for the City of Fridley is <br />attached for your review. Staff will provide Fridley’s feedback on their advertorial during the <br />EDC meeting. <br /> <br />The cost of a four-page advertorial in Twin Cities Business magazine would be <br />approximately $17,500. Twin Cities Business staff would prepare the arti cle and solicit <br />local businesses to sponsor the article to help cover the cost of the project. Twin Cities <br />Business would then provide the City with approximately 100 copies of the magazine and <br />an online version of the article that the City could post on its own Website. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />