05-17-2013 - Laserfiche WebLink

Home Browse Search

City of Mounds View 6-4-09 Communications Plan ©2009 RISDALL MARKETING GROUP PAGE 3 OF 7 Target Audiences & Key Messaging Audience: Residents There are 12,750 residents of the City of Mounds View. Our brand research study among residents provided sufficient data for developing strategic insights about the City and for the creation of the brand strategy. These results directly support our conclusions and recommendations for improving the image of Mounds View. Key Messaging Communications should be effective at presenting the brand promise Promote the image of the City that encourages the residents to tout where they live. Audience: Businesses The many businesses in the City (and their many employees) are an important part of the economic environment in Mounds View. It is important for the City to maintain connections to and regular interactions with local business, big and small. This group would include the Twin Cities North Chamber of Commerce and the Convention and Visitors Bureau, as well as the local educational institutions. Collectively, this group shares a common goal of economic prosperity in Mounds View. Open communications to businesses and to engage them in regular connections to the City to establish familiar relations requires regular and planned efforts by the City. Key Messaging Promote the image of Mounds View as a good place to do business and continue to grow. Audience: Redevelopment Professionals In addition to the current businesses and merchants that represent Mounds View, there are government agencies, brokers, developers, and outside businesses that could derive economic benefit from locating their operations in Mounds View. These groups will often do their own internal research to determine the economic feasibility of a new project. To justify this investment, they like cities that work with professional city planners to help define their vision and identify development opportunities, and determine what roll or help the city will provide. The future vision of Mounds View needs to be far reaching (big thinking) and supported by a proactive city council. Key Messaging Promote the image of Mounds View as easy to connect with and eager to see redevelopment occur.