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Mounds View EDA February 23, 2009 Regular Meeting Page 3 Mr. Bettenburg presented the preliminary Brand Strategy Phase and recommendations for the Council’s internal debate when setting priorities. He noted the key elements of the brand came from the resident’s image survey based on the values they set. The brand promise reflects the City, addressing what the City’s delivers as benefit, as follows: “The City of Mounds View is a friendly and active community with a small town feel, committed to being family-friendly, safe and fun, with planned and managed growth and development, overseen by an open government that is responsive and fiscally responsible.” Mr. Bettenburg then read the recommendation of brand strategies and five objectives that were shaped by the resident’s comments. He commented on the impact of CR10 and opportunity for redevelopment that could be capitalized upon if redeveloped as a boulevard or parkway. Mr. Bettenburg offered their consultation services to assist the City set priorities, stating that based on the Council’s direction; they will redraft the final Brand Strategy. Vice President Stigney noted the indication that at the March 9, 2009 EDA meeting, the final Brand Strategy, new logo, and tag line will be presented. He asked when the EDA would see the draft City logo. Economic Development Specialist Steinmetz stated on March 9, 2009, versions of the logos will be posted and an interactive process will occur between the EDA and EDC to narrow the choices. A final logo and tag line would not be decided upon until a future meeting, possibly in April. If a logo is selected, it would be unveiled at the April 25, 2009 Town Hall meeting. President Flaherty agreed the first step should be the beautification of CR10, noting the trail system will be installed on the north side this summer. He stated he has been asked what process was used by Arden Hills with Highway 96 and New Brighton with Silver Lake Road. President Flaherty stated his support to develop CR10 into a parkway and asked staff to determine the process involved with the County or Mn/DOT. Community Development Director Roberts advised that in Arden Hills, a Ramsey County project redeveloped Highway 96 and the local communities were able to provide input into landscaping and beautification. With CR10, the road surface is in good shape and the issue is beautification. Commissioner Gunn stated a study has already been prepared for CR10. Commissioner Mueller commented on the process used by New Brighton to landscape Silver Lake Road and challenges they faced with maintaining trees planted in the center median. Mr. Bettenburg stated that a plan had previously been prepared regarding how to landscape and beautify CR10 that includes realignment of intersections to create right angles, some being very expensive. He stated those plans might have to be revised, but that information is available. With regard to timing, he advised that developers have indicated there will be no work in this area for several years due to the constriction of capital and lending. It was also indicated that there would be considerable changes coming for the CR10 and CR H intersection due to the