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05-26-2009
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MV EDA
EDA Document Type
Council Minutes
Date
5/26/2009
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Mounds View EDA May 26, 2009 <br />Regular Meeting Page 2 <br /> <br />None. <br /> <br />7. EDA BUSINESS <br />A. Continued Review of Possible City Taglines. <br /> <br />Economic Development Specialist Steinmetz reviewed the past consideration of City taglines <br />and advised that the EDA did not support “Two words. One Community.” She reported that the <br />EDC prefers taglines containing three words starting with the letter “c,” “Connecting You Home” <br />or, “Connecting Careers to Home.” A Planning Commissioner had suggested: “Where <br />Community Matters” and a City staff person suggested: “What a great place to be,” and “More <br />than just a great location.” <br /> <br />Economic Development Specialist Steinmetz presented the e-mail staff had received from <br />Valerie Amundson’s that included eight suggested taglines. Ms. Amundson had also commented <br />on the importance of having a unique tagline and holding a contest for residents or students to <br />submit their tagline ideas. <br /> <br />Economic Development Specialist Steinmetz advised that Patrick Bettenburg is no longer with <br />Risdall Marketing so Kevin Deshler will present the Marketing Communications Plan on June 8, <br />2009. <br /> <br />President Flaherty thanked Mr. Bettenburg for his assistance during this process and wished him <br />well. He also thanked Ms. Amundson for her suggestions. <br /> <br />Commissioner Mueller stated her agreement with Ms. Amundson that the EDA should not rush <br />into a decision and that the tagline, as suggested by Vice President Stigney, should be <br />characteristic of Mounds View. She supported holding a tagline contest to get other ideas. <br /> <br />Commissioner Gunn stated she will talk about a contest with the English teachers at Irondale <br />High School to get their ideas. Community Development Director Roberts suggested also getting <br />input from the DECA Program. <br /> <br />Vice President Stigney stated none of the taglines on the list really “jump out” at him so maybe <br />more tagline suggestions are needed to find one that is really unique to Mounds View. He <br />suggested taglines that address the future, such as “Become Part of our Future” or “You Can <br />Become Part of our Future.” <br /> <br />Executive Director Ericson agreed that none of the taglines suggested to this point are truly <br />unique and noted there is no rush to make this decision. He suggested this be a summer project <br />with the City making a decision in the fall of the year. He also suggested that the contest be <br />advertised on the City’s website, community sign, and water billing, as well as getting <br />suggestions from the schools.
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