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Mounds View EDA October 12, 2009 Regular Meeting Page 4 first choice would be a green and white color scheme, Option 2, so it coordinates with the electronic sign. Community Development Director Roberts advised that both sign companies have indicated the temperature must be at least 50 degrees to complete this work. President Flaherty, Commissioners Mueller, and Hull indicated their first choice is Option 1 with blue sky and a green tree. Commissioner Gunn stated Option 1 is her second choice. Vice President Stigney supported Option 3; however, it would clash with other signs so he supported Option 1 with a green tree. He stated that he does not support this expenditure and noted the tagline is not yet determined. Commissioner Hull stated he did not know that a tagline was supposed to be added at the bottom of the entrance monument signs. Aye – 1 (Gunn) Nays – 4 Motion failed. The consensus of the EDA was to include a tagline and consider this matter again in March of 2010. C. Review of Possible New City Taglines. Economic Development Specialist Steinmetz stated the EDA started working on developing a new tagline during the Mounds View Branding Project. The EDA originally considered 35 options but did not find any appropriate. The EDA then directed staff to solicit tagline ideas from the community and 82 ideas were submitted to staff. She read the criteria for creating a tagline, read Mounds View’s brand promise, and asked each EDA member to identify their top five taglines. The Commissioners each presented their top five taglines. It was noted that Commissioner Gunn supported taglines that referenced a small town character, which was a high priority in the fall 2008 resident survey. Commissioner Mueller’s first choice was the tagline “Two Words, One Community” which speaks to the historic challenge for Mounds View to be two words. Commissioners Hull and Stigney preferred taglines that use words such as “view” or “see” to play off the City’s name. President Flaherty stated he also liked the idea of using a connotation of “view” in the tagline. Commissioner Gunn indicated she would support #56, “Mounds View. See for Yourself.” Vice President Stigney pointed out that since the tagline will go under the City’s name, it only needs to say “See for Yourself.”