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<br />Item No: 7A <br />Meeting Date: April 22, 2013 <br />Type of Business: EDA <br />Administrator Review : ____ <br /> <br />City of Mounds View Staff Report <br />To: Economic Development Authority (EDA) <br />From: Heidi Steinmetz, Economic Development Specialist <br />Item Title/Subject: Discuss Economic Development Advertising <br /> <br /> <br />Introduction <br /> <br />The City Council and EDC discussed Economic Development advertising at the April 1, <br />2013, Work Session. The discussion resulted in some uncertainty about the City’s <br />advertising message. Therefore, the City Council asked the EDC to further review the <br />possibility of advertising. The EDC discussed advertising at their April 19th meeting. City <br />staff will provide the EDA with a verbal summary of the EDC’s advertising discussion. <br /> <br />Background <br /> <br />At the April 1st Work Session, the City Council reviewed City staff’s suggested advertising <br />messages, target audiences, suggested publications, types of advertising and advertising <br />rates. The main type of advertising discussed on April 1st was an advertorial. The City <br />Council and EDC reviewed the City of Fridley’s 1997 advertorial. City staff will provide the <br />EDA with a verbal report of Fridley’s feedback. <br /> <br />Recommendation <br /> <br />City staff recommends that the EDA consider the EDC’s April 19th discussion regarding <br />Economic Development advertising and provide further direction to City staff. <br /> <br />Economic Development advertising could be paid for through a combination of funds <br />donated to the EDA by Bethlehem Baptist Church and sponsorships provided by Mounds <br />View businesses who would like to be featured in the advertising. <br /> <br />Respectfully submitted, <br /> ___________________________ <br />Heidi Steinmetz, Economic Development Specialist <br /> <br /> <br /> <br /> <br /> <br />