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<br />Item Number: 7 <br />Meeting Date: May 11, 2009 <br />Type of Business: EDA <br />Administrator Review: _____ <br /> <br /> City of Mounds View Staff Report <br />To: Economic Development Authority <br />From: Heidi Steinmetz, Economic Development Specialist <br />Item Title/Subject: Review City Tagline Options <br /> <br /> <br />Background <br /> <br />In August 2008, the EDA authorized a contract with Risdall Marketing Group to work <br />with City staff on the Mounds View Branding Project. After a nine-month process, the <br />EDA adopted a brand strategy and new logo for Mounds View in April 2009. <br /> <br />Discussion <br /> <br />It is now time for the EDA to discuss new tagline options for the City. Patrick <br />Bettenburg of Risdall Marketing Group will facilitate the EDA’s discussion. <br /> <br />City Tagline History <br /> <br />The City’s original tagline was “Gateway to the North”. There are records that the City <br />used “Pride, Progress and Partnerships” and “Quite Simply the Best” as its tagline <br />beginning in 1991 but essentially, “Pride, Progress and Partnerships” has been the <br />City’s tagline for the past 18 years. <br /> <br />Public Input on Current Tagline <br /> <br />During the survey work last Fall, Mounds View residents and businesses provided input <br />on “Pride, Progress and Partnerships”. Responses to the resident survey were evenly <br />mixed on whether the tagline appropriately describes the city. Of the respondents that <br />said “no”, however, many felt that the tagline made no difference or was of little <br />significance. Others stated strongly that it doesn’t fit where the City is today. <br /> <br />When businesses were asked if “Pride, Progress and Partnerships” appropriately <br />described the City, the majority of business respondents (80.6%) indicated that it did. <br />This strong response indicates that the tagline represented relevant business attributes <br />that were important to the respondents. <br /> <br />