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EDA Item 7 – May 11, 2009 <br />Review City Tagline Options <br />Page 3 of 3 <br /> <br />• Honor the past. Celebrate the present. Choose the future. <br />• Mounds View: Value(s) the past. Welcome(s) the future. <br />• Celebrating the present and planning for the future <br />• A small town feel with a modern vision <br />• Honoring the past and building the future <br /> <br />Risdall then asked the staff team to select the five strongest options from the refined list <br />that Risdall had prepared. Below are the results of the staff team’s preferences: <br /> <br />• Close enough. Far enough. 1st <br />• Where past values meet a bright future. 2nd <br />• Small Town Feel. Big Picture Thinking. Tied for 3rd <br />• The future looks great from here. Tied for 3rd <br />• The Intersection of Progress and Growth. Tied for 4th <br />• Growing better every day. Tied for 4th <br />• At the center of growth. Tied for 5th <br />• Growing home. Tied for 5th <br /> <br />Since there were ties for 3rd, 4th and 5th place, there was apparent difficultly on <br />reaching a staff consensus on tagline options. Therefore, Risdall suggested that the <br />City postpone the tagline discussion until after the EDA/Council chose a new logo <br />design. <br /> <br />Recommendation <br /> <br />Based on feedback from the residents and businesses, staff recommends that the EDA <br />consider the following questions about taglines: <br /> <br />• Do any of the tagline options listed in this staff report describe Mounds View <br />today and for Mounds View going forward? <br />• Does the City need two taglines (one for residents and another for businesses)? <br /> <br />Staff recommends that the EDA select the strongest five tagline options (from any of the <br />options listed in this staff report) for final consideration at the May 26 or June 8, 2009, <br />EDA meeting. <br /> <br />Respectfully submitted, <br /> ___________________________ <br />Heidi Steinmetz <br />Economic Development Specialist