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Item Number: 8 Meeting Date: May 11, 2009 Type of Business: EDA Administrator Review: _____ City of Mounds View Staff Report To: Economic Development Authority From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Reports 8A. Update – City Communications/Marketing Plan Patrick Bettenburg of Risdall Marketing Group will present the EDA with the City Communications/Marketing Plan on Tuesday, May 26, 2009. The plan will be an extension of Mounds View’s branding process and will build upon the work already done during the branding phase. The plan’s goal and objectives as stated in Risdall’s June 27, 2008, proposal to the EDA are as follows: Plan Goal: Successfully connect with the City’s target audiences, getting them to remember the City’s brand message and associate it with the brand’s value. Plan Objectives: • Refine the City’s current communication vehicles • Offer suggestions for other communication efforts • Provide a structure for each communication channel The implementation of the plan is not included in the EDA’s contract with Risdall, so City staff would implement the plan. Implementation tasks will include the extension of the brand identity to the communication vehicles such as the City Website and the City newsletter. 8B. Business Improvement Partnership Loan Program Inquiry Staff received an inquiry on April 24, 2009, about the EDA’s Business Improvement Partnership Loan Program. Attached is the program criteria for the EDA’s reference. The inquiry came from Brian Wentz of Klein Bank out of Maple Grove who is trying to finance a start-up dental clinic to locate in Mounds View City Center Suites (5372 Edgewood Drive). As shown on the attached flyer, there are three units available for sale in Mounds View City Center Suites. The dentist and the building owner have an agreed upon purchase