05-26-2009 - Laserfiche WebLink

Home Browse Search

EDA Item 7A – May 26, 2009 Continued Tagline Review Page 2 of 3 Discussion Below are six taglines that the EDA discussed on May 11, 2009 as options: 1. Two Words. One Community. 2. Close enough. Far enough. 3. Where you want to be 4. You’ll enjoy the view 5. Where community matters 6. Make it yours The EDA agreed that Mounds View’s tagline needs to be unique and cannot have the words “Mounds View” in it since the new City logo already contains the City name. The EDA asked for tagline ideas from residents during the May 11, 2009 meeting, so the EDC discussed taglines at their May 15, 2009 meeting and provided the following input: The EDC said they do not like Two Words. One Community. Not one option jumped out to the EDC as the perfect tagline, however there was some interest expressed by the EDC in Close. Convenient. Connected or Convenient. Connected. Caring. One EDC member submitted the following new tagline ideas: 1. Connecting you Home 2. Connecting Careers to Home The Planning Commission was scheduled to discuss taglines at their May 20, 2009 meeting but the meeting was cancelled due to a lack of a quorum. One Planning Commission member, however, indicated to City staff that he prefers the tagline Where Community Matters. City staff also came up with a couple of new tagline ideas, which are: 1. What a great place to be 2. More than just a great location Finally, City staff has attached reading material that might make it easier for the EDA to decide upon a new tagline for the City. One article provides ten steps to creating a tagline (many of which Mounds View has already taken) and another article provides lists of many other city taglines. Finally, a report to the City Council of Tracy Brand Base in California describes how they chose a new tagline last summer that is very unique and describes the City geographically.