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<br />Item No: 7B <br />Meeting Date: Sept. 28, 2009 <br />Type of Business: EDA <br />Administrator Review : ____ <br />City of Mounds View Staff Report <br />To: Economic Development Authority <br />From: Heidi Steinmetz, Economic Development Specialist <br />Item Title/Subject: Authorize Fourth Dimension to Update City Hall’s Electronic <br />Message Sign Panels <br /> <br />Introduction <br />The City Council approved a new City logo on April 13, 2009 as part of the Mounds View Branding <br />Project. Upon the Council’s approval of the new logo, City staff immediately began using it on items <br />that do not cost anything to implement other than a brief amount of staff time. Implementing the <br />logo on items that do have a cost will be phased in, however it is important for the City to begin the <br />logo implementation process with the most visible and prominent signs within the City. In Mounds <br />View, one of the most visible signs is City Hall’s electronic message sign on County Road 10. <br /> <br />Background <br />Pictured below is City’s Hall’s electronic message sign. The City purchased it in 2006 from AIM <br />Electronics for $23,563. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />Discussion <br />The electronic message sign marks the location of City Hall and the geographic center of the <br />community. The scrolling announcements communicate messages to all audiences, such as <br />residents, businesses, potential residents/businesses and visitors. It is the largest City sign besides <br />the water tower. The blue paneling is consistent with the former City logo color. Spectrum Sign <br />Systems (located in Centerville) created the sign. The words “Community Center” are on the sign, <br />which may be why several people per week come into City Hall looking for the Community Center. <br /> <br /> <br /> Existing Electronic Message Sign on County Road 10 <br /> <br /> <br /> <br /> <br />