09-28-2009 - Laserfiche WebLink

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Item No: 7C Meeting Date: Sept. 28, 2009 Type of Business: EDA Administrator Review : ____ City of Mounds View Staff Report To: Economic Development Authority From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Authorize Traffic Graphix to create and install two new sign panels for the monument entrance signs on County Road 10 Introduction The City Council approved a new City logo on April 13, 2009 as part of the Mounds View Branding Project. Upon the Council’s approval of the new logo, City staff immediately began using it on items that do not cost anything to implement other than a brief amount of staff time. Implementing the logo on items that do have a cost will be phased in, however it is important for the City to begin the logo implementation process with the most visible and prominent signs within the City. In Mounds View, two of the most visible signs are the monument entrance signs on County Road 10. Background Pictured below are the two monument entrance signs that the City purchased in July 2008 for $2,044.80. The City made this purchase per the attached Resolution 7260 Authorizing the Purchase of Temporary Gateway Signage for County Road 10. Traffix Graphix created the signs and the Public Works Department created the wooden posts and mounted the signs to the posts. Discussion Although the City Council meant for the signs to be temporary, the signs continue to mark the City’s east and west limits and the City’s commercial corridor. The signs portray what visitors would expect to find in Mounds View. The particular artwork has a resort town feel, yet the wooden posts and the shape of the panels appear urban. The font of the “ounds” and “iew” is not consistent with the font of the former logo. Sign Relocation Located near KFC County Road 10 Located on County Road 10 near Groveland Road