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Mounds View EDA May 26, 2009 Regular Meeting Page 2 45 None. 46 47 7. EDA BUSINESS 48 A. Continued Review of Possible City Taglines. 49 50 Economic Development Specialist Steinmetz reviewed the past consideration of City taglines 51 and advised that the EDA did not support “Two words. One Community.” She reported that the 52 EDC prefers taglines containing three words starting with the letter “c,” “Connecting You Home” 53 or, “Connecting Careers to Home.” A Planning Commissioner had suggested: “Where 54 Community Matters” and a City staff person suggested: “What a great place to be,” and “More 55 than just a great location.” 56 57 Economic Development Specialist Steinmetz presented the e-mail staff had received from 58 Valerie Amundson’s that included eight suggested taglines. Ms. Amundson had also commented 59 on the importance of having a unique tagline and holding a contest for residents or students to 60 submit their tagline ideas. 61 62 Economic Development Specialist Steinmetz advised that Patrick Bettenburg is no longer with 63 Risdall Marketing so Kevin Deshler will present the Marketing Communications Plan on June 8, 64 2009. 65 66 President Flaherty thanked Mr. Bettenburg for his assistance during this process and wished him 67 well. He also thanked Ms. Amundson for her suggestions. 68 69 Commissioner Mueller stated her agreement with Ms. Amundson that the EDA should not rush 70 into a decision and that the tagline, as suggested by Vice President Stigney, should be 71 characteristic of Mounds View. She supported holding a tagline contest to get other ideas. 72 73 Commissioner Gunn stated she will talk about a contest with the English teachers at Irondale 74 High School to get their ideas. Community Development Director Roberts suggested also getting 75 input from the DECA Program. 76 77 Vice President Stigney stated none of the taglines on the list really “jump out” at him so maybe 78 more tagline suggestions are needed to find one that is really unique to Mounds View. He 79 suggested taglines that address the future, such as “Become Part of our Future” or “You Can 80 Become Part of our Future.” 81 82 Executive Director Ericson agreed that none of the taglines suggested to this point are truly 83 unique and noted there is no rush to make this decision. He suggested this be a summer project 84 with the City making a decision in the fall of the year. He also suggested that the contest be 85 advertised on the City’s website, community sign, and water billing, as well as getting 86