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Mounds View EDA October 12, 2009 Regular Meeting Page 4 128 Commissioner Gunn stated the tagline can be added once a tagline is approved. She stated her 129 first choice would be a green and white color scheme, Option 2, so it coordinates with the 130 electronic sign. 131 132 Community Development Director Roberts advised that both sign companies have indicated the 133 temperature must be at least 50 degrees to complete this work. 134 135 President Flaherty, Commissioners Mueller, and Hull indicated their first choice is Option 1 with 136 blue sky and a green tree. Commissioner Gunn stated Option 1 is her second choice. 137 138 Vice President Stigney supported Option 3; however, it would clash with other signs so he 139 supported Option 1 with a green tree. He stated that he does not support this expenditure and 140 noted the tagline is not yet determined. 141 142 Commissioner Hull stated he did not know that a tagline was supposed to be added at the bottom 143 of the entrance monument signs. 144 145 Aye – 1 (Gunn) Nays – 4 Motion failed. 146 147 The consensus of the EDA was to include a tagline and consider this matter again in March of 148 2010. 149 150 C. Review of Possible New City Taglines. 151 152 Economic Development Specialist Steinmetz stated the EDA started working on developing a 153 new tagline during the Mounds View Branding Project. The EDA originally considered 35 154 options but did not find any appropriate. The EDA then directed staff to solicit tagline ideas 155 from the community and 82 ideas were submitted to staff. She read the criteria for creating a 156 tagline, read Mounds View’s brand promise, and asked each EDA member to identify their top 157 five taglines. 158 159 The Commissioners each presented their top five taglines. It was noted that Commissioner Gunn 160 supported taglines that referenced a small town character, which was a high priority in the fall 161 2008 resident survey. Commissioner Mueller’s first choice was the tagline “Two Words, One 162 Community” which speaks to the historic challenge for Mounds View to be two words. 163 Commissioners Hull and Stigney preferred taglines that use words such as “view” or “see” to 164 play off the City’s name. President Flaherty stated he also liked the idea of using a connotation 165 of “view” in the tagline. 166 167 Commissioner Gunn indicated she would support #56, “Mounds View. See for Yourself.” Vice 168 President Stigney pointed out that since the tagline will go under the City’s name, it only needs to 169