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<br /> <br />Item Number: 7A <br />Meeting Date: July 28, 2008 <br />Type of Business: EDA <br />Administrator Review: _____ <br /> <br /> City of Mounds View Staff Report <br />To: Economic Development Authority <br />Cc: Desaree Crane, Assistant Clerk-Administrator <br /> Mark Beer, Finance Director <br />From: Heidi Steinmetz, Economic Development Specialist <br />Item Title/Subject: Consider Resolution 08-EDA-246 Authorizing City Staff to <br />Negotiate a Branding Services Contract with Risdall <br />Marketing Group <br /> <br />Background <br /> <br />The City Council’s 2008-2009 Action Plan (approved on April 28, 2008) includes several <br />action steps related to branding, public communications and marketing for the City. <br />These include: <br /> <br />• Aggressively Pursue Redevelopment Opportunities <br />• Review Responsibilities and Define Communications Action <br />• Council to Review Website <br />• Re-evaluate Newsletter Preparation & Delivery <br />• Partner with Chamber to Attract New Businesses, Promote Investment and <br />Reinvestment <br />• Develop a Marketing Plan <br />• Promote Foreclosure Awareness and Prevention Programs <br />• Increase Public Awareness of Where/How to Report Problem Properties <br /> <br />In an effort to implement these action steps, the EDA authorized the distribution of <br />Branding Services and Public Communications/Marketing Plan Request for Proposals <br />(RFP) on May 27, 2008. <br /> <br />Discussion <br /> <br />Staff received ten proposals for these services on June 27, 2008. Clerk-Administrator <br />Jim Ericson, Community Development Director Ken Roberts and I independently <br />evaluated all ten proposals. The attached matrix summarizes staff’s evaluation of the <br />ten proposals based on the selection criteria outlined in the RFP. <br />