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Mounds View Economic Development Commission <br />Statement of Support <br />To: Economic Development Authority <br />From: Economic Development Commission (EDC) <br /> Date: July 28, 2008 <br />Item Title/Subject: Support Statement Regarding Branding, Marketing <br />and Public Communications <br /> <br />Background <br />At the July 18, 2008 EDC meeting, the EDC asked staff to summarize their <br />comments regarding Branding, Marketing and Public Communications for Mounds <br />View into the following statement of support: <br /> <br />“A branding, marketing and public communications investment is not taken lightly. <br /> However, Mounds View’s “brand” is comprised of its reputation which includes: <br />, <br />• how people perceive Mounds View from within <br />• how people perceive Mounds View from the outside <br />• and whether or not the City keeps its promises to its citizens, its <br />businesses, and its own staff. <br /> <br />If Mounds View does nothing to create a positive reputation and perception, others <br />will create it for Mounds View. Mounds View needs to control its own destiny. The <br />only best way to do that is to proceed with a formal branding, marketing and public <br />communications process. This process is more than developing a logo; it is <br />developing a promise to Mounds View citizens.” <br /> <br /> <br />This statement of support is Rrespectfully submitted by the Mounds View EDC. <br />, <br />Commissioner Seat Term Expires Signature of Support <br />Jason Helgemoe <br />Chair Business 12/31/09 <br />Gary Meehlhause <br />Vice Chair Resident 12/31/09 <br />Dr. Greg Belting Business 12/31/08 <br />Jackie Entsminger Resident 12/31/08 <br />Torri Johnson Resident/ <br />Business 12/31/09 <br />Daniel Larson Resident 12/31/10 <br />Formatted <br />Formatted: Indent: Left: -0.25", Hanging: <br />1.63" <br />Formatted: Indent: Left: -0.25", Hanging: <br />1.75" <br />Formatted: Indent: Left: -0.38", Hanging: <br />1.75", Tab stops: Not at 1.5" <br />Formatted: Indent: Left: -0.25", Hanging: <br />1.75" <br />Formatted: Indent: Hanging: 0.25" <br />Formatted: Indent: Left: -0.25" <br />Formatted: Indent: Hanging: 0.25" <br />Formatted: Indent: Hanging: 0.25" <br />Formatted: Indent: Left: -0.25" <br />Formatted: Font: Not Bold <br />Formatted: Indent: Hanging: 0.25" <br />Formatted: Font: Not Bold <br />Formatted: Font: Not Italic, Font color: Auto <br />Formatted Table <br />Formatted: Font color: Auto <br />Formatted: Font: Not Italic, Font color: Auto <br />Formatted: Font color: Auto <br />Formatted: Font: Not Italic, Font color: Auto <br />Formatted: Font color: Auto <br />Formatted: Font: Not Italic, Font color: Auto