Firm
<br />Responsiveness
<br />to RFP
<br />Organization,
<br />Presentation &
<br />Content of Proposal
<br />Mounds View
<br />Understanding
<br />Minnesota City
<br />Experience
<br />Timeline
<br />(Phase 1)
<br />Timeline
<br />(Phase 2)
<br />Investment
<br />(Phase 1)
<br />Investment
<br />(Phase 2)Total Investment
<br />Risdall
<br />New Brigton, MN
<br />Asked questions
<br />prior to submittal clear process local New Brighton
<br />$14,000 to
<br />$18,000
<br />$3,200 to
<br />$5,500
<br />$17,200 to
<br />$23,500
<br />CityImage
<br />Hastings, MN
<br />Asked questions
<br />prior to submittal well-organized
<br />proposal stated there
<br />would not be a
<br />learning curve
<br />St. Louis Park, Red Wing,
<br />Crystal, Hopkins Brooklyn
<br />Park, West St. Paul $15,000 $4,750 $19,750
<br />Wolf Marketing
<br />Minnetonka, MN
<br />Asked questions
<br />prior to submittal detailed custom proposal Elk River 3 mos.2 mos.$12,750 $11,500 $24,250
<br />TDI Print Graphics
<br />Edina, MN
<br />Asked questions
<br />prior to submittal only 4 pages
<br />cover letter stated that
<br />their employees would
<br />leverage their MV roots 5 weeks 6 weeks $10,700 $14,300 $25,000
<br />Foote & Company
<br />St. Paul, MN
<br />Asked questions
<br />prior to submittal boiler plate no statement made 5 mos.2 mos.$13,000 $17,000 $30,000
<br />AlphaGraphics
<br />Apple Valley, MN
<br />no attempt
<br />to follow RFP no statement made 3 mos.$16,500
<br />$16,500
<br />(branding only)
<br />Brand Acceleration
<br />Indianapolis, IN
<br />Asked questions
<br />prior to submittal boiler plate out-of-state
<br />$16,000 to
<br />$19,050
<br />$25,778 to
<br />$28,393
<br />$41,778 to
<br />$47,443
<br />Capsule
<br />Minneapolis, MN
<br />Asked questions
<br />prior to submittal
<br />visually stood out,
<br />vague process
<br />understanding of MV's
<br />past marketing efforts 3 mos.$25,000
<br />$25,000
<br />(branding only)
<br />Tunheim Partners
<br />Minneapolis, MN vague process custom proposal Coon Rapids 4 mos.
<br />$30,000 to
<br />$36,000
<br />$3,500 to
<br />$5,000
<br />$33,500 to
<br />$41,000
<br />North Star
<br />Destination Strategies
<br />Nashville, TN
<br />Asked questions
<br />prior to submittal clear process out-of-state
<br />St. Paul, Grand Rapids,
<br />Hibbing $68,000 $18,000 $86,000
<br />4 mos.
<br />City of Mounds View
<br />Branding/Marketing/Communications Proposal Analysis
<br />July 2008
<br />22-24 weeks
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