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Mounds View EDA July 28, 2008 <br />Regular Meeting Page 2 <br /> <br /> A. Consider Resolution 08-EDA-246, Authorizing City Staff to Negotiate a 44 <br /> Branding Services Contract with Risdall Marketing Group 45 <br /> 46 <br />Economic Development Specialist Steinmetz suggested that the EDA authorize City Staff to 47 <br />negotiate a Branding Services Contract with Risdall Marketing Group. The RFP went out to 19 48 <br />consultants and the City received ten proposals. Staff narrowed the field to three, then conducted 49 <br />interviews with those three and has recommended Risdall as the top candidate. 50 <br /> 51 <br />Patrick Bettenberg of Risdall Marketing Group appeared before the EDA and provided 52 <br />information on their branding and marketing services. 53 <br /> 54 <br />Commissioner Flaherty said that he feels that the City is in need of branding to get the City’s 55 <br />name out. 56 <br /> 57 <br />Commissioner Flaherty asked why the branding is proposed to be more expensive than the 58 <br />marketing plan. 59 <br /> 60 <br />Mr. Bettenberg explained that there are necessary steps of discovery to begin branding to 61 <br />understand whom the City is and how the City wants to be identified. 62 <br /> 63 <br />John Risdall noted that the City would retain all rights to the branding, logos and work product 64 <br />should the City contract with them to do the work. 65 <br /> 66 <br />President Marty indicated that he appreciates the efforts of Staff to provide further explanation 67 <br />on the recommendation. He then said that he feels comfortable with the recommendation and 68 <br />appreciated the opportunity to meet with Risdall. 69 <br /> 70 <br />MOTION/SECOND: Marty/Mueller. To Approve Resolution 08-EDA-246, Authorizing City 71 <br />Staff to Negotiate a Branding Services Contract with Risdall Marketing Group as Amended to 72 <br />Require a Not to Exceed Amount of $23,500. 73 <br /> 74 <br />Vice President Stigney said that he does not feel that this is necessary at all and it seems to him 75 <br />to be a big money pit. 76 <br /> 77 <br />President Marty said that what helped him decide was a meeting held three months ago with 78 <br />developers and mortgage holders where marketing City properties was discussed and they said to 79 <br />start with marketing. 80 <br /> 81 <br /> Ayes – 4 Nays – 1(Stigney) Motion carried. 82 <br /> 83 <br />8. REPORTS 84 <br /> 85