08-28-1997 - Laserfiche WebLink

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0 Staff Memo To: Economic Development Commission Members From: Cathy Bennett, Director of Economic Development Date: July 17, 1997 Subject: Consideration of Application for Marketing Funds through the New (5.A) Brighton/Mounds View Area Chamber of Commerce The City is in the process of updating the Community Profile which is used to market the City to prospective new businesses and welcome new residents to the community. The Community Profile is a glossy booklet that provides background data on the City of Mounds View and the Metropolitan region. It provides information on population, utilities, transportation, quality of life, education and available sites. In an effort to pay for the printing and design of the profile it is possible to apply for charitable giving funds from the New Brighton/Mounds View Area Chamber of • Commerce. The City of New Brighton has applied for marketing funds annually for advertisements and site information. This community profile can be used X by the Chamber when they get request for information on the area. The printing and design of the profile costs an estimated $2,000 - $3,000. Much of the research for the data is done in-house therefore the product is very cost effective. The City currently has an estimated $1,500 in the budget for the production of the profile. I would recommend applying for $2,000 to help cover the cost of production. In addition, New Brighton has typically produces an advertisement highlighting the "Business of the Year" of which they would receive funding from the chamber. This has always been a New Brighton business but this year Mounds View's Western Bank was named "Business of the Year". Therefore, I would suggest applying for funds to generate an advertisement highlighting Western Bank and why they benefit from locating in Mounds View. As a follow-up the advertisement can be run in the local paper and inserts can be used when providing information to prospective new businesses. The production of the advertisement could cost approximately $1,500 plus the cost to run the ad in the Bulletin. Attached is the application for funds. I will complete the application and bring a copy to the EDC meeting for review. I am requesting a recommendation from the EDC to apply for the funds as it will benefit the economic viability of the community in our • marketing efforts.