Laserfiche WebLink
CATHY BENNETT,ECONOMIC DEVELOPMENT COORDINATOR <br /> 0 DRAFT 1\11\95 • <br /> FOCUS 2000 GOALS AND IMPLEMENTATION OF ACTION STEPS <br /> ECONOMIC DEVELOPMENT & MARKETING <br /> GOAL # 2 <br /> Establish a Marketing Program to enhance the positive image of the City: <br /> 1995 Action Steps: <br /> Begin implementation of the City's comprehensive marketing program. <br /> Explore opportunities for community identification. <br /> Other (1995 program objectives) <br /> • Continue to pursue all avenues of communication with local media,organizations and associations to promote the <br /> City as a great place to work and live. <br /> • Prepare collateral materials in support of marketing and economic development activities. <br /> • Pursue advertising venues for the attraction of businesses to the City's business park and two retail centers. <br /> 0 • Prepare business newsletters to inform Mounds View companies of new incentives and other business opportunities <br /> and continue to highlight businesses in "Mounds View Matters-Business Beat". <br /> • Review recommendations of the marketing task force and gain approval to initiate Phase I of the Marketing <br /> Program as proposed by the task force. <br /> • Encourage and participate in joint activities with the Mounds View Business Association. <br /> • Develop appreciation materials for businesses and outstanding citizens. <br /> 1996 Action Steps: <br /> Continually seek out community membership, participation and input in Commission\Task Forces <br /> and community activities which promote the positive image of the City. <br /> Review mechanisms to measure the effectiveness of the City's marketing program. <br /> 0 Other (per LTFP actions steps) <br /> • Continually communicate with Mounds View businesses through the Business Association. <br />