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Billboard Discussion <br />February 2, 2004 <br />Page 2 <br /> <br />Discussion: <br /> <br />Regarding the approved design of the billboards, the former golf course manager who was <br />initially involved with the project had agreed (at the City’s expense) to construct an earthen <br />berm along the periphery of the golf course upon which the billboards would be located. The <br />proposed berm was functional from the standpoint of elevating the billboards above the <br />surface of the road (Highway 10 and 35W) and provided a sense of separation between the <br />golf course and the billboards. The dirt would have been the spoils from a planned nine-hole <br />expansion of the course. As everyone is aware, the golf course expansion did not occur and <br />no berms were constructed. <br /> <br />Staff feels that the proposed berming and design—if implemented as approved—would cause <br />too much of an obstruction and would impede play. We would recommend approving an <br />alternate design to minimize the obstruction that billboards will cause. Two designs have <br />been submitted that would resolve the berming issue and also limit the physical obstruction. <br />Other designs were submitted incorporating multiple poles however these were not included <br />with this report, as they did not lessen the physical obstruction within the field of play. <br /> <br />Labeled Design A and B, staff would encourage the Council to consider one of these new <br />designs. <br /> <br />Design A. <br /> <br />This example <br />incorporates a single <br />pole design with a <br />brick column and <br />brick trim under the <br />sign face. This <br />design minimizes the <br />extent to which the <br />billboard face <br />projects into the golf <br />course. Because the <br />cart paths could be <br />located under the <br />billboard, there would <br />be little disruption to <br />the facility and no <br />need to relocate cart <br />paths.