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02-25-1999
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02-25-1999
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Last modified
8/20/2018 5:32:41 AM
Creation date
8/20/2018 5:32:06 AM
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MV EDC
EDC Document Type
Council Packets
Date
2/25/1999
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I <br /> PIPWith 105 guest rooms, or 30 less than originally planned, the hotel will be capturing <br /> guests in each segment in a slightly different way. With fewer rooms we know that the <br /> Ihotel will have fewer groups and more individuals. Having said that we have adjusted <br /> the segmentation as follows: <br /> Segment Mix, Percent <br /> Group Meetings 7% <br /> Group Leisure 7% <br /> I Individual Business 40% <br /> Individual Leisure 46% _ <br /> I We feel that the new hotelwill capture the most9 uests from the Individual Leisure ' <br /> segment or 46% of its annual business. The second largest segment is expected to <br /> be the IndividualBusiness Segment which is expected to capture 40% of the annual <br /> I guest room sales. Both group segments are expected to capture 7% of the annual <br /> sales. <br /> 'u:'' <br /> • <br /> iv - ' <br /> ea: <br /> ill <br /> 1 , <br /> • <br /> $ ; <br /> iii•. . 33 <br />
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