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This practice does not exist in any of the market area hotels and presents a powerful <br /> opportunity to a new facility. • <br /> ROOM RATE SURVEY-MARKET AREA <br /> tiHotel Name Rooms Single Double Corp. Suite <br /> Holiday 21489.00 89.00 <br /> H y Inn 79.00 149.00 <br /> Ramada Roseville 255 69.00 79.00 69.00 N/A <br /> Northwest Inn 214 79.00 79.00 68.00 129.00 <br /> Hampton Inn 120 79.99 89.99 79.99 N/A <br /> `'S Sheraton Inn 254 119.00 129.00 99.00 121.50 <br /> Holiday Inn 156 69.00 79.00 69.00 141.50 <br /> Kelly Inn 95 72.00 82.00 67.00 195.00 <br /> Country Suites 114 77.95 83.95 69.95 125.00 <br /> x ? Hilton 176 109.00 129.00 109.00 175.00 <br /> Comfort Inn - 56 60.00 63.00 54.00 72.50 <br /> 11,„'' Super 8 48 49.00 54.00 44.00 94.25 , <br /> . : Fairfield Inn 59 61.00 61.00' 56.00 . 71.00 <br /> Holiday Inn Express 73 72.50 72.50 72.50 90.00 <br /> Comfort Inn 60 69.00 74.00' 59.00 N/A <br /> Americlnn 83 69.00 79.00 59.00 99.00 <br /> Extended Stay America 104 54.00 59.00 N/A 79.00 <br /> Baymont Inn 99 59.00 64.00 54.00 85.00 <br /> Sleep Inn 150 79.00 89.00 72.00 N/� <br /> Average Rate $ 74.25 .$ 80.86 $ 69.44 $ 116.20 <br /> V, Prepared by: Marketing & Development Associates <br /> Our overall conclusions about the selling effort in the market area is that improvement <br /> is definitely needed.. We know that during a conversation, the person who is asking <br /> the questions is controlling the conversation. Rather than simplyquoting room rates <br /> • when asked, questions to further qualifythat prospect should be asked to aid the <br /> selling effort. <br /> i, <br /> This practice does not exist in any of the market area hotels and presents a powerful <br /> opportunitytoa new.facility. <br /> With our overall understanding of the market area hotels and the room rates that they• <br /> are selling, we can easily understand how the PRIMARY COMPETITORS are <br /> achieving an average daily rate of$71.13 (see Smith Travel Research - Primary <br /> Competitors). _ Keep in mind that the room rates listed above were quoted in.February <br /> j..' and not in the peak summer season. <br /> sir ' With our understanding of the market trends and knowing that the newhotel will have <br /> fewer guest rooms, we have forecast the property with room rates, by segment, that. <br /> Aft <br /> have been inflated from the original level by 6.5% What this means is that the room <br /> rates of the subject hotel have been increased by less than half the amount that the Ilr <br /> r37 <br />