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Ordinance 679 Report May 29, 2001 Page 7 the architect, engineers, developers, contractors or other individuals or firms associated with the project. DIRECTIONAL SIGN: A sign for the purpose of making specific commercial, industrial or public and semi-public locations known and to assist in finding these locations on the property where the sign is located. Such signs may be located within street right of ways subject to approval of the City and appropriate governmental agency. FLAG OR PENNANT STRINGERS: A series of flags, pennants or streamers connected by a string or a rope. Such stringers shall be considered temporary signs for the purpose of this Section. FLASHING SIGN: A sign or portion thereof whose illumination is characterized by a repetitive cycle in which the period of illumination is either the same as or less than the period of non-illumination. For the purposes of this ordinance, flashing will not be defined as occurring if the cyclical period between on-off phases of illumination exceeds four (4) seconds. FREESTANDING SIGN: A sign principally supported by a structure affixed to the ground, and not supported by a building, including signs supported by one or more columns, poles or braces placed in or upon the ground. Also referred to as a Ground Sign. GOVERNMENT OR REGULATORY SIGN: A sign which is erected by a governmental unit for identification, traffic control or other regulatory purposes. Such signs are often located within street right of ways. GROUND SIGN: A sign principally supported by a structure affixed to the ground, and not supported by a building, including signs supported by one or more columns, poles or braces placed in or upon the ground. Also referred to as a Freestanding Sign. HOME OCCUPATION SIGN: A sign erected upon a residential property to advertise a home based business or occupation taking place at that location. IDENTIFICATION SIGN: A sign, the primary function of which is to identify a residential, commercial, industrial or public or semi-public use located upon the premises where such sign is located or to which such sign is affixed. Signs identifying commercial uses may call attention to the product, service or activity that is sold or offered upon the premises. Signs identifying industrial uses may call attention to the product, goods or material which is produced, processed, assembled or stored upon the premises. INFLATABLE SIGN: A portable device inflated with air or helium used to draw attention to an activity or business upon which the device is attached. Such object may or may not display advertising copy. For the purposes of this Section, inflatable devices shall be considered a temporary sign. ILLEGAL SIGN: A sign erected without a permit or in violation of this ordinance. Such signs shall be subject to removal upon written notice by the City. INCIDENTAL SIGN: A sign, generally informational, that has a purpose secondary to the uses on the property on which it is located. Such signs might include, but are not limited to, “No Parking,” “Entrance,” “Exit,” “ATM,” or “Payphone.” No sign with a commercial message legible off the premises shall be considered incidental.