Agenda Packets - 2001/11/13 - Laserfiche WebLink

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Mounds View City Council October 8, 2001 Regular Meeting Page 11 Director Ericson indicated he had discussed with Clear Channel Outdoor the possibility of using the same type of sign as is proposed for the golf course but it had been determined that a more formal sign would fit better with the existing signs in this part of town. Council Member Marty agreed the design for the billboard is more formal but said he feels the signs designed for out at the golf course blended in more with the surroundings and were more aesthetically pleasing. Mayor Sonterre indicated he had discussed the matter with Mr. Ericson and it was explained that Staff felt using this type of billboard sign would provide some commonality in the area as it closely resembles the Walgreens and the Wynnsong Theatre signs. Council Member Thomas indicated there had been some discussion concerning establishing a sunset clause for the billboard and asked if that may be possible. Director Ericson indicated that Clear Channel Outdoor has a permanent and perpetual easement for the area with no expiration date and, as such, Clear Channel Outdoor is not interested in agreeing to a sunset provision in the new easement. Council Member Quick asked when the current billboard sign was installed. Director Ericson indicated he thought perhaps 1983 or 1984. Michael Cronin of Clear Channel Outdoor, 8809 West Bush Lake Road indicated it was installed in the late 1980s. Mr. Cronin indicated that Clear Channel Outdoor understood and accepted each of the conditions recommend by Staff and the Planning Commission and then respectfully requested that Council adopt the Resolution. Mr. Cronin indicated that in order to preserve line of sight the Company had determined a more horizontal sign would be appropriate. He then noted that the billboard would be 25 feet high and the golf course billboards are 35 feet high. He further indicated that the sign is lower and more formal than what is proposed out at the golf course and the company feels it is a good solution for the site. Mr. Cronin indicated that it was a challenge for his company to come up with a value for the property needed for the expanded easement. He then noted that it is a neighbor to neighbor sale of a small sliver of land not the sale of developable property so the company came up with $70 per square foot which is how the $100,000 was arrived at. He further noted that when Staff presented the $50,000 and $7,000 per year the company felt it could live with that. Council Member Stigney questioned how much revenue the City would obtain from each billboard at the golf course. Director Ericson indicated he did not have the information with him to answer that question.