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Item No: 3 Meeting Date: October 1, 2001 Type of Business: WK WK: Work Session; PH: Public Hearing; CA: Consent Agenda; CB: Council Business City of Mounds View Staff Report To: Honorable Mayor and City Council From: James Ericson, Community Development Director Item Title/Subject: Discussion regarding the Final Status of the SYSCO Billboards Constructed by DeLite Outdoor Advertising Company Date of Report: September 27, 2001 Background: On April 24, 2000, the Mounds View City Council approved an Interim Use Permit for the construction of two billboards to be located on SYSCO property, northwest of the Golf Course on Highway 10. City Staff, the Planning Commission and Council spent much time working with the representatives of DeLite in an effort to have them construct signs that were similar in style and design to the signs that the City had approved for Eller Media on the City’s Golf Course property. Discussion: DeLite has completed construction of the signs, and staff has determined that the end result substantially deviates from the approved plan as indicated in Exhibit B of Resolution 5417 (Attached for the Council’s reference.) Staff contacted Paul Radermacher representing DeLite, who indicated that they felt a strict adherence to the graphic (Exhibit B) adopted by the Council would have resulted in a more obtrusive and less pleasant appearing billboard. The essential nature of the deviation is that the columns are narrower than what was shown and that there is no architectural relief in between the columns. Exhibit B indicates a low-profile monument styled billboard. Mr. Radermacher indicated that while DeLite would comply with the findings of the Council, they would prefer to not make any alterations to the billboard. Staff has raised this issue because, at face value, the billboards as constructed are substantially dissimilar to what was approved. However, staff is also of the opinion that because of the height of the signs, adding any architectural features from the ground up to the underside of the sign support structure would result in a more obtrusive sign. As such, staff agrees with Mr. Radermacher that the signs and sign support columns should be left as is. While staff will present photographic documentation of the Sysco signs at the meeting, the Council is strongly encouraged to review Exhibit B and to drive by the Sysco billboards on Highway 10 to become familiar with the intended and resulting sign design.