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M:\MasterFiles\1999 thru 2010\2000\City Council\Work Session Packets\01-03-00\Item 12.doc Surveying Criteria -- Spec Draft Objective: Have a neutrally developed, unbiased survey conducted to produce factual data for the Council and community to review and interpret. Survey data should be generated to measure resident satisfaction with City services and identify attributes corresponding to satisfaction measures. Purpose: Provide the Council and community with an ongoing assessment tool for evaluating City services, understanding that survey results and their meaning are open to interpretation by the Council and community. Recognizing that, conducting surveys as a matter of routine and reviewing their information only guides the Council for future decision making, and does not obligate the Council to particular actions. Surveys would be conducted on a quarterly basis. The Council would determine the theme to be surveyed, after which the surveyor would have six weeks to formulate the final written report for the Council. City determines the quarterly subject, subject should be citywide theme oriented, like “parks”, or “customer service”, and not specific issue or locale oriented like “Spring Lake Road improvements”. The Council would determine the theme to be surveyed, after which the surveyor would have six weeks to formulate the final written report for the Council. Surveyor proposes standardized and consistent surveying methodology, like random phone calling, mail surveys, etc. The number of survey questions shall not exceed 25 per survey. Surveyor develops the questions based on the subject theme the City chooses. City does not review or approve the questions, and agrees with the surveying methodology at the time of bid award. Any interference from Council or City staff in formulating or conducting the survey are to be reported to the Council in writing immediately, and would constitute grounds for dismissing the survey at full cost to the City. The City’s agreement lasts one year and requires four surveys to be done. Options: The City may request a survey to address resident preferences for an upcoming Council decision that pertains to the whole community. For instance, “If the City was to build a community center, what attributes would you want …” Surveyor provides City a written report of their survey findings. Recognizing the City’s limited budget, survey results should be presented in writing to the City in plain report form. The surveyor will make no presentation in person to the Council.