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CVS Sign Variance Report December 1, 2004 Page 3 4. That granting the variance requested would not confer on the applicant any special privilege that is denied by this Title to owners of other lands, structures or buildings in the same district. Granting the variance would not confer upon the property owner a special privilege in that every property owner has the right to apply for a variance to improve the function and viability of their business. Neither would such approval confer a special treatment as similar reasonable variances have been granted in the past. 5. That the variance requested is the minimum variance which would alleviate the hardship. Economic conditions alone shall not be considered a hardship. Icon Identity Solutions feels this is the minimum amount of signage that would allow them to identify and advertise the business and services offered at CVS Pharmacy to both street frontages. 6. The variance would not be materially detrimental to the purpose of this Title or to other property in the same zone. Granting a variance to allow the additional 146 square feet of building mounted signage for the corner businesses would not be materially detrimental to the purpose and intent of the building code. There have been no objections raised up to this point from any of the adjoining property owners. Given the building’s size and multiple street frontages, the additional signage would not appear excessive. 7. The proposed variance will not impair an adequate supply of light and air to adjacent property or substantially increase the congestion of the public streets or increase the danger of fire or endanger the public safety or substantially diminish or impair property values within the neighborhood. The requested variance would not result in any of the above-cited adverse effects. Recommendation: After holding the public hearing and taking testimony from staff, the applicant and affected property owners, the Commission can take one of the following actions related to the request: 1. Approve the variance as requested. Resolution 777-04 is attached for the Commission’s approval if that is the chosen course of action. 2. Approve the variance, but amend the amount of wall signage allowed. The Commission could choose this option if they feel that a variance is appropriate, but that it should be granted for less than the requested amount. If this option is chosen, Resolution 777-04 could be amended to reflect the allowed amount of signage as decided by the Commission. 3. Deny the requested variance. To move forward with this option, the Commission should move to direct staff to draft a resolution of denial with findings of fact appropriate to support the denial.