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North Suburban Communications Commission Cable Study <br />When asked which one source of information subscribers use to most often find <br />programming information, 45.3% said Comcast's on-screen guide, far more than the <br />next most popular methods: TV section of the newspaper (18.501o) and `channel <br />surfing" (II %). The graph below illustrates. <br />Which one source of information do you use most often? <br />Channel surfing <br />Other T 11.0% <br />1.5%TV Guide magazine <br />Commercials Internet Tivo/recorded or 6.8% <br />Multiple sources 1.5% 3.5% scheduled shows <br />4.8% 4.0% <br />Finally, when asked how often they use Comcast's on-screen program guide to <br />decide what to watch, 40.5% of Comcast subscribers said either "always" (19%) or <br />"frequently" (21.5%). 31% occasionally use the guide and 26.8% never use the guide. <br />The graph on the following page illustrates. <br />Group W Communications, LLC 7 <br />