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North Suburban Communications Commission Cable Study <br />Several demographic questions were asked of all survey respondents to better group <br />the interviews and to discover commonality of opinion and viewership habits within <br />these demographic groups. <br />For example, males and those who have subscribed for more than 5 years are both <br />more likely to pay extra to receive Comcast's high definition channels. The graphs <br />below illustrate. <br />70% <br />60% <br />50% <br />40% <br />30% <br />20% <br />10% <br />0% <br />Pay extra to receive HD channels? X Length of Subscription <br />5 yrs or less E6 yrs + <br />0 <br />co <br />Yes No Don't Know <br />Group W Communications, LLC 22 <br />Pav extra to receive HD channels? X Gender <br />0 Male <br />E Female o <br />a <br />oLO <br />m <br />60% <br />� <br />CO <br />LO <br />50% <br />0% <br />40%- <br />-CI <br />30% <br />"' <br />N <br />O <br />20%- <br />10%- <br />0% <br />AN <br />Yes <br />Yes <br />No <br />Don't Know <br />70% <br />60% <br />50% <br />40% <br />30% <br />20% <br />10% <br />0% <br />Pay extra to receive HD channels? X Length of Subscription <br />5 yrs or less E6 yrs + <br />0 <br />co <br />Yes No Don't Know <br />Group W Communications, LLC 22 <br />