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70% <br />60% <br />50% <br />40% <br />30% <br />20% <br />10% <br />0% <br />North Suburban Communications Commission Cable Study <br />CTV viewer X Length of Subscription <br />5 yrs or less 6 yrs + <br />0 <br />LO <br />Yes No Don't Know <br />Younger respondents appear more likely to think local community programming is <br />important. The graph below illustrates <br />100% <br />80% <br />60% <br />40% <br />20% <br />0% <br />Importance of local community programming x Age <br />Under 30 ❑ 30 to 44 ❑ 45 to 54 El 55 to 64 M65 + <br />o0 <br />LO n <br />Very Important/Important Not Very/Not Important at All <br />Female subscribers appear to be more interested, generally, in most of the <br />programming categories tested. The graph on the following page is representative. <br />Group W Communications, LLC 24 <br />