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Why should we do this now?‣It gives us confidence that we are in compliance with state <br />records laws, and can easily respond to records requests. <br />‣Without it, we are losing records daily, through deleted and <br />edited content. <br />‣As engagement on our social media increases, it gives us <br />insurance in case of unexpected events. <br />It gives us confidence to <br />moderate content in <br />accordance with our social <br />media policy, confident that we <br />have the records to defend <br />ourselves <br />It gives us the ability to conduct <br />reviews, if needed for internal <br />stakeholders or external <br />parties <br />“If you don’t have something like <br />ArchiveSocial for your social media, <br />you’re playing Russian roulette with <br />your daily public records <br />responsibilities —and that’s not a good <br />idea. “ <br />REBECCA MEDINA <br />STEWART <br />Director of Public Affairs and <br />Marketing <br />City of Deerfield Beach, FL