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(1) The images and messages displayed on the sign must be static, complete in <br />themselves, without continuation in content to any other sign. The messages, content and <br />images on all such displays shall not flash or blink and shall not include any video images or <br />content. <br />~2) No person or contractor shall install a dynamic display sign that because of its <br />position, shape, movement or color, interferes with the proper functioniu~ of a traffic sign, <br />signal or that constitutes a traffic hazard. <br />(3) All dynamic displa~gns shall have ambient light IllOlllt0l'S and shall, at all <br />times, allow such monitors to automatically adjust the brightness level of the sign based on <br />light conditions. <br />(4) The manufacturers, owners and operators of dynamic displa~gns must design <br />and equip such signs with a fully functional monitoring off switch system that automatically <br />shuts the sign off or will freeze the device or sign in one position if a malfwiction occurs. <br />The signs and displays also must be equipped with a means to shut off or discontinue the <br />display if it malfiuzctions. The sign owner or operator must stop or shut off the d n <br />display within one hour or as soon as reasonablypossible of the City notification that the si>;n <br />is not meeting the standards of this section or Chapter. <br />(5) All dynamic display signs shall meet the following brightness standards: <br />a No sign shall be brighter than is necessal.y for clear and adequate visibility <br />No sign shall be of such intensity or brilliance as to impair the vision of a <br />motor vehicle driver with avera~~e eyesi ht nor shall such a si~~n interfere with <br />the driver's operation of a motor vehicle in any way or manner. <br />~ No si 1~y be of such intensity or brilliance that it interferes with the <br />effectiveness of an official traffic sign, device or signal. <br />The person owning or controlling a sign with a dynamic display shall adjust <br />the sign to meet the brightness standards accordin~to the city's instructions. <br />The sign owner or operator shall adjust the sign within one (1) hour or as soon <br />as reasonablypossible upon notice ofnon-compliance from the cites <br />~ All dynamic display signs installed after December 31, 2008, shall be <br />equipped and operated with an ambient light monitor or a mechanism that <br />automaticall~iusts the bri;~hhiess level of the sign in response to li ht <br />conditions. These suns also shall be equipped with a means to turn off <br />immediately the display or lighting if the sign malfunctions, and the sign <br />owner or operator must turn off the sign or lighting within one hour or as soon <br />as reasonably possible after the City notifies the owner or operator that the <br />sign it is not meeting the standards of this section or Chapter. <br />Pale 24 <br />