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-2- , <br />PUBLICITY <br />A standard publicity program is implemented for "Festival in the Park". A list of <br />marketing procedures is as follows: : <br />Flyers to schools (1,500) <br />Public Service Announcements to radio and newspapers (25) <br />Flyers to ball teams (60) ) <br />- Flyers to volleyball teams (30) <br />Letters to food concessionaires (15) <br />Letters to crafters (150) <br />Letters to merchants with posters (160) <br />Posts in local community facilities; i.e. Edgewood Community Center, Bel Rae, <br />church, schools ' <br />Articles to local newspapers: Focus and Bulletin <br />Publicize in two City Newsletters reaching every residence in Mounds View <br />Post on City sign <br />Listing on Channel 16 cable TV <br />Interview opportunities: KANO Radio <br />Years ago, the Festival Commission made a practice of nailing up posters on telephone <br />poles. This practice was discontinued in an effort to discourage the unsightliness of <br />telephone poles littered with signs throughout the City. Also, the telephone companies <br />do not encourage such practices. <br />