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*Use an interesting and varied layout format. Use color, lists, space, typefaces and highlighters creatively. This is where donated pro- fessional graphics skills come in handy. *Keep the size manageable. The majority of gifts catalogs designed for general distribution are small enough to fit into a regular size envelope and run from 5-15 pages. *Provide tear out forms and franked envelopes for easy response. The Mt. Holly gifts catalog even provides for gifts to be charged on major credit cards. 3. Selecting the Audience As you write the catalog, bear in audience? Tulsa, Albuquerque, Mt. park gifts catalogs for the entire contain something for everyone. A FA mind the question: Who is the target Holly and others have targeted their private sector spectrum. These catalogs Tulsa residence can choose to give the city a shrub for $20, a science museum for $3.5 million, or one of the dozens of items in between. The beauty of the broad appeal is the efficiency of soli- citing all segments of the community in one appeal. Sears publishes over a dozen spec catalogs, in addition to their Sera. annual general catalog. In a similar fashion, some gifts catalogs are tar- geted for specific audiences. The Second Century Fund gifts catalog is targeted for major corporate contri- butors and features high-priced gifts to benefit Central Parka Houston's highly successful "Green Pages Catalog" is directed toward foundations, civic clubs, and corporations and also lists mostly high-priced items. The Univer- sity of Illinois has prepared a catalog for use with community service clubs, listing by categories projects and pro- grams which are in the price range of service clubs and would enhance commu- nity recreation. Gifts catalogs could be designed specifically for school groups, individuals, senior citizens, neighborhood organizations, or any other segment of your community. L� 6