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and a Sumo wrestler. <br />Other themes include a space <br />course, located in Florida, complete <br />with rockets, and a western motif in <br />Tennessee with a general store and <br />a barn. During the video craze, the <br />company developed a course which <br />has obstacles with flashing lights <br />and arcade sound effects. <br />Prospective buyers who have <br />their own theme in mind can also <br />contact the company for custom- <br />made obstacles to fit the desired <br />look. <br />As with all businesses, promoting <br />your golf course is a very important <br />factor for success. Manufacturers of <br />mini -golf courses offer a variety of <br />ideas to help the course attract cus- <br />tomers. Special promotions such as <br />ladies' nights or kid's days can help <br />attract new customers. <br />Tournaments are also a good tool <br />to help introduce the course to new <br />customers, who may subsequently <br />return to play. They also serve to <br />gain media attention. Casinos do <br />many tournaments. You can host <br />events such as birthday parties or <br />corporate functions to broaden <br />your customer base. <br />If you are the owner of a recrea- <br />tional business, you may have <br />already completed step i—getting <br />property. If not, consider your loca- <br />tion carefully. You should try to lo- <br />cate in an area which currently <br />houses recreational businesses. <br />Potential customers will already be <br />in the area! <br />When purchasing the course, <br />consider the area's population be- <br />fore deciding how large an invest- <br />ment to make. Most manufacturers <br />offer financing, a procedure which <br />usually involves one-half of the total <br />cost of the course as a down pay- <br />ment, and the balance due in equal <br />monthly installments, usually for six <br />months to one year. If money is tight <br />at the onset, hold off on major de- <br />corative projects until the profits <br />start rolling in. <br />Stage a grand opening and invite <br />all the local media. Free publicity <br />will give you a great head start. Es- <br />pecially when you're starting the <br />business, do a variety of special <br />events for promotion. Then, de- <br />pend on word-of-mouth to increase <br />business. <br />The company from which you <br />plan to purchase the course will be <br />FOR MORE INFORMATION, <br />CONTACT: <br />Mini -Golf, Inc. <br />202 Bridge Street <br />Jessup, PA 18434 <br />Phone: (717) 489-8623 <br />Keith Namanny's Golf -Ago -Go <br />183 N. Main Street <br />Cumberland, IA 50843 <br />Phone: (712) 774-2577 <br />Putt -Putt Golf Courses <br />of America, Inc. <br />3007 Fort Bragg Road <br />P.O. Box 35237 <br />Fayetteville, NC 28303 <br />Phone: (914) 485-7131 <br />of much help when it comes to all of <br />the nuts and bolts of the operation. <br />Talk to them. <br />One of the most attractive aspects <br />of miniature golf, according to <br />Rogari, is that it is a sport that just <br />about everyone can play. "You're <br />catering to a majority of the general <br />public, that's why you can put a <br />mini -golf course almost anywhere <br />and make a profit." ❑ <br />Join the trend lipto creative and <br />innovative "*a@ <br />waterplay areas for kids and adults alike. <br />Rain Drop adds festive color and extra splash in <br />kiddie pools, activity pools, water playgrounds, <br />pool deck areas, wherever. Installs indoors or <br />out, in new or existing pools. Call us today. <br />SONAR <br />International, Inc. <br />Voice: 800. 343. 6063 • Fax: 703.573.4005 <br />2812 F Merrilee Drive • Fairfax, VA 22031 <br />© 1990 Sonar Inrernadonal, Inc. <br />Please circle reader service card number 9 <br />P&R/DECEMBER 1990/35 <br />