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MULTI -USE EVENT CENTER AT THE MALL OF AMERICA <br />BLOOMINGTON, MINNESOTA <br />In 2018, was engaged by the Bloomington Convention and Visitors Bureau (BCVB) and Triple Five Group of <br />Companies (Triple Five Group) to conduct planning and feasibility research for a potential new multi -use event <br />center located in Bloomington adjacent to the Mall of America (MOA). Triple Five Group owned approximately 33 <br />acres or land adjacent to the MOA and were considering a variety of development options, including a potential new <br />multi -use event center and/or hotel. <br />As envisioned, the multi -use event center and hotel would be designed to drive new tourism and associated <br />economic impacts to the City of Bloomington; attract new and larger events to the market and MCA; expand the <br />hotel room supply in Bloomington; diversify the market's hotel product offerings; continue to expand the market <br />reach of MCA; and, encourage additional private development investment in the surrounding areas. <br />CSL conducted local market and site visits to develop a working understanding of the economic climate of <br />Bloomington and the South Loop District (the district surrounding MOA), developed benchmarking research and <br />analysis of local, regional and national competitive and comparable multi -use event facilities and conducted more <br />than 100 telephone interviews with representatives/planners of more than 500 potential events including planners <br />of state, regional and national association events, corporate meetings and events, amateur sporting <br />events/tournaments/competitions and public/consumer shows. <br />We developed three alternate development scenarios for consideration and projected utilization, financial operating <br />impacts and economic and room night impacts for each scenario. Additionally, we provided guidance on potential <br />funding mechanisms and developed case studies of funding mechanisms used in comparable national markets for <br />hotel and event center development. <br />CSL International -Indoor Amateur Sports Facility Qualifications • Page 18 CSL <br />