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0 INTRODUCTION DRAFT COPY <br />Introduction & Background <br />Conventions, Sports & Leisure International (CSL) was retained by the City <br />of Mounds View to conduct a feasibility study of a potential new Youth and <br />Amateur Sports Complex in Mounds View, Minnesota. The purpose of the <br />analysis is to assist the City of Mounds View and other stakeholders in MOUNDS <br />VIEW <br />evaluating key market, program, financial and economic aspects of a <br />potential new Youth and Amateur Sports Complex in Mounds View. <br />The envisioned Youth and Amateur Sports Complex would address opportunities and needs related to local youth and amateur <br />sports and recreation users, while also enhancing opportunities for sports tourism (i.e., tournaments) activity in Mounds View. <br />The information developed as part of the study outlined herein is intended to assist the City of Mounds View and other <br />community stakeholders with the information necessary to make informed decisions regarding the potential development and <br />operation of a potential new Youth and Amateur Sports Complex in Mounds View. <br />The study process consisted of detailed research and analysis, including a comprehensive set of market -specific information <br />derived from the following: <br />• PROJECT EXPERIENCE: Experience garnered through more than 1,000 planning and benchmarking projects involving <br />sports, recreation and event facilities throughout the country. <br />• LOCAL VISIT: Local market visit at the outset of the project, including community and facility tours, and discussions with <br />study stakeholders and community leaders <br />• BENCHMARKING: Research and analysis of facility data and interviews conducted with nearly 40 competitive/regional <br />and/or comparable indoor amateur sports facilities. <br />• INTERVIEWS & OUTREACH: Telephone interviews and virtual meetings with stakeholders and representatives of potential <br />user groups, including key local, state, regional and national athletic associations, organizations, clubs and leagues that run <br />sports programs, leagues, tournaments, competitions and meets that could have an interest in a potential new Youth and <br />Amateur Sports Complex in Mounds View. More than 80 organizations were targeted and 30 telephone interviews were <br />completed with organizations representing in excess of 100 annual activities. <br />An outline of the study's contracted scope of work is provided below: <br />1. Kickoff, Project Orientation, and Interviews <br />2. Local Market Conditions Analysis <br />3. Industry Trends Review <br />4. Competitive/Comparable Facility Analysis <br />5. Market Outreach, Interviews and Surveys <br />6. Program, Site and Capital Cost Analysis <br />7. Financial Operations Analysis <br />8. Economic Impact Analysis <br />9. Preparation and Presentation of Final Report <br />CSL Feasibility Study of a Potential new Youth and Amateur Sports Complex in Mounds View, Minnesota 9 Page 12 <br />