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0 COST / BENEFIT ANALYSIS DRAFT COPY <br />Qualitative Impacts / Other Benefits <br />In addition to the more quantifiable benefits, some benefits related to the construction and operation of a Youth and Amateur <br />Sports Complex in Mounds View cannot be quantitatively measured. Beyond the economic activity and jobs indirectly provided, <br />these types of non -quantifiable impacts of a project of this nature and scope can serve to elevate Mounds View's profile and <br />brand as a youth and amateur sports destination and as a quality place to live, work, learn and play. <br />In fact, these qualitative benefits tend to be a critical factor in the consideration of public and private investment in projects of <br />this nature, particularly those involving a major investment in community assets and infrastructure. These include issues <br />pertaining to quality of life (through accommodating local events that would otherwise not be able to visit Mounds View itself), <br />ancillary economic development facilitation, employment opportunities, community pride and other such issues. <br />Potential non -quantifiable benefits could include: <br />• Potential Transformative and Iconic Effects — High profile, sports facility projects, like the proposed Youth and Amateur Sports <br />Complex, can have extensive, long-lasting transformative impacts on the Mounds View community and destination, in terms of <br />quality of life, community prestige, perception by visitors and non -locals and other such effects. <br />• Quality of Life for Residents — New/enhanced sports, recreation and special event facilities provide diversified activities for local <br />residents and families, which can make Mounds View a more attractive and enjoyable place to reside. Quality public assembly <br />facilities can contribute to enhancing community pride, self-image, exposure and reputation. All these items can assist in <br />retaining and attracting an educated workforce, particularly younger adults who often desire quality sports, recreational, <br />meeting, entertainment, cultural and leisure amenities. <br />• Additional Programmable Space for Mounds View Community Center — while additional courts are expected to provide a direct <br />benefit to indoor youth and amateur sports programming, the additional court space provides important programmable space <br />for daytime community activity such as before/after school childcare, daytime summer youth programming and daytime <br />community health and wellness space (e.g., pickleball, ping pong, wellness classes, etc.). <br />• New Visitation —New visitors will be attracted to the area because of an athletic tournament, meet, competition, clinic or camp. <br />These attendees, in turn, may elect to return to the area later with their families, etc. for a leisure visit after visiting the area for <br />the first time. <br />• Spin -Off Development — New retail/business tend to invariably sprout up near major new sports and event facility <br />developments, spurred by the operations and activities associated with the facilities, representing additions to the local tax <br />base. Enhanced economic growth and ancillary private sector development (or improvement) surrounding the ultimate site for <br />a Youth and Amateur Sports Complex in Mounds View may be spurred by the investment in the project <br />• Anchor for Revitalization — Major sports facility and other tourism facility developments can oftentimes serve as an anchor for <br />larger master plans and revitalization efforts. Indoor sports facilities, like the proposed project, can attract consistent levels of <br />annual attendees, particularly those with disposable income. This added visitation to an area or district can be critical to the <br />health and vitality of existing nearby businesses, as well as providing the incentive for future investment by the private sector in <br />business improvements and expansions. <br />• Other Benefits — Increased synergy with the other athletic, event, hospitality and entertainment facilities can lead to increased <br />visitation to Mounds View and recognition of the community as a desirable place to reside. <br />CSL Feasibility Study of a Potential new Youth and Amateur Sports Complex in Mounds View, Minnesota 9 Page 63 <br />