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A THRIVING DESIRABLE COMMUNITY <br />PROVIDE HIGH QUALITY PUBLIC SERVICES IN A FISCALLY RESPONSIBLE MANNER <br />General —Transparent, Honest, Responsive, Efficient, Practical, Service oriented <br />People — Respectful, Responsible, Friendly, Helpful, Knowledgeable, Team Players <br />Market: <br />We serve 13,249 residents and 5,207 households (US Census 2020) within an area of 4.03 square <br />miles (US Census) and 21,278.4 acres. <br />Brand Promise: <br />Strategically located near main transportation corridors in the renowned Mounds View School <br />District; residents, workers, and visitors, will enjoy a livable/walkable/business friendly community <br />that is safe with reliable infrastructure, and reasonable taxes. <br />Elevator Pitch: <br />The City of Mounds View is a third ring suburb of diverse residents with a population of 13,249 <br />located 10 miles north of Minneapolis and St. Paul in Ramsey County and surrounded by the Cities <br />of Blaine, Arden Hills, New Brighton, Fridley, and Spring Lake Park. We are known for our large <br />residential lots, mature trees, and excellent school district. <br />Tagline: <br />Solving, Helping, Serving <br />CITY OF MOUNDS VIEW <br />5 <br />STRATEGIC PLAN <br />