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Feasibility Study of a Potential New Youth and Amateur Sports Complex in Mounds View, Minnesota ●Page 63 Qualitative Impacts /Other Benefits In addition to the more quantifiable benefits,some benefits related to the construction and operation of a Youth and Amateur Sports Complex in Mounds View cannot be quantitatively measured.Beyond the economic activity and jobs indirectly provided, these types of non-quantifiable impacts of a project of this nature and scope can serve to elevate Mounds View’s profile and brand as a youth and amateur sports destination and as a quality place to live,work,learn and play. In fact,these qualitative benefits tend to be a critical factor in the consideration of public and private investment in projects of this nature,particularly those involving a major investment in community assets and infrastructure.These include issues pertaining to quality of life (through accommodating local events that would otherwise not be able to visit Mounds View itself), ancillary economic development facilitation,employment opportunities,community pride and other such issues. Potential non-quantifiable benefits could include: •Potential Transformative and Iconic Effects –High profile sports facility projects,like the proposed Youth and Amateur Sports Complex,can have extensive,long-lasting transformative impacts on the Mounds View community and destination,in terms of quality of life,community prestige,perception by visitors and non-locals and other such effects. •Quality of Life for Residents –New/enhanced sports,recreation and special event facilities provide diversified activities for local residents and families,which can make Mounds View a more attractive and enjoyable place to reside.Quality public assembly facilities can contribute to enhancing community pride,self-image,exposure and reputation.All these items can assist in retaining and attracting an educated workforce,particularly younger adults who often desire quality sports, recreational,meeting,entertainment,cultural and leisure amenities. •Additional Programmable Space for Mounds View Community Center –While additional courts are expected to provide a direct benefit to indoor youth and amateur sports programming,the additional court space provides important programmable space for daytime community activity such as before/after school childcare,daytime summer youth programming and daytime community health and wellness space (e.g.,pickleball,ping pong,wellness classes,etc.). •New Visitation –New visitors will be attracted to the area because of an athletic tournament,meet,competition,clinic or camp.These attendees,in turn,may elect to return to the area later with their families,etc.for a leisure visit after visiting the area for the first time. •Spin-Off Development –New retail/business tend to invariably sprout up near major new sports and event facility developments,spurred by the operations and activities associated with the facilities,representing additions to the local tax base.Enhanced economic growth and ancillary private sector development (or improvement)surrounding the ultimate site for a Youth and Amateur Sports Complex in Mounds View may be spurred by the investment in the project •Anchor for Revitalization –Major sports facility and other tourism facility developments can oftentimes serve as an anchor for larger master plans and revitalization efforts.Indoor sports facilities,like the proposed project,can attract consistent levels of annual attendees,particularly those with disposable income.This added visitation to an area or district can be critical to the health and vitality of existing nearby businesses,as well as providing the incentive for future investment by the private sector in business improvements and expansions. •Other Benefits –Increased synergy with the other athletic,event,hospitality and entertainment facilities can lead to increased visitation to Mounds View and recognition of the community as a desirable place to reside. COST /BENEFIT ANALYSIS6