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Feasibility Study of a Potential New Youth and Amateur Sports Complex in Mounds View, Minnesota ●Page 6
<br />1.OVERALL DEMAND &FACILITY FOCUS:In general,interest in a potential new Youth and Amateur Sports Complex in Mounds
<br />View,measured through interviews with stakeholders and potential user groups,is considered moderately-strong to strong.
<br />Market research and analysis suggest that a state-of-the-industry Youth and Amateur Sports Complex,suitable to
<br />accommodate basketball,volleyball,pickleball,martial arts,indoor soccer,and off-season/supplemental training for various
<br />field sports and their related practices and training activities,could address certain local and non-local market demand that is
<br />not currently being met by existing facilities in the local and regional marketplace.In particular,volleyball and basketball
<br />appear to be some of the most prominent sports that would represent core uses of a new Youth and Amateur Sports
<br />Complex in Mounds View.Activities such as pickleball,training for baseball,softball and soccer,and community space for
<br />before and after school care would be expected to supplement utilization.
<br />2.DEMOGRAPHICS:The goal of any new investment in a new Youth and Amateur Sports Complex in Mounds View would be
<br />envisioned to not only meet the needs of Mounds View residents,but also the needs of tournaments,meets and competitions
<br />that draw out-of-town visitors to the area and generate economic and fiscal impacts to Mounds View.As a result,the viability
<br />of any potential investment in a new Youth and Amateur Sports Complex is dependent,in large part,on local market
<br />demographic and socioeconomic characteristics of both the local and regional area,and the marketability of the community
<br />to potential visiting participants and spectators.A substantial population base exists within both the primary and secondary
<br />markets serving Mounds View (nearly 600,000 within 15 minutes and 2.4 million within 30 minutes’drive).
<br />3.LACK OF DEDICATED INDOOR COURT TOURNAMENT AND TRAINING FACILITIES:Research suggests that unmet demand
<br />exists in Mounds View for a quality indoor sports facility that is optimized for youth and amateur sports activity.Outreach
<br />and interviews have indicated the lack of facilities in Mounds View and the greater Minneapolis/St.Paul metropolitan area
<br />offering a critical mass of indoor courts in one location.Importantly,a new Youth and Amateur Sports Complex in Mounds
<br />View would serve residents of other communities surrounding Mounds View that are similarly experiencing challenges with
<br />accessing quality indoor training,game and tournament court space.
<br />4.IMPROVED COMMUNITY ACTIVITY SPACE:While optimized to attract youth and amateur sports activities (i.e.,practices,
<br />games,tournaments,meets and competitions),state-of-the-industry amateur sports facilities,such as the proposed subject
<br />Youth and Amateur Sports Complex,often deliver substantial benefits to local community members through enhancing the
<br />rental,practice,programming and alternatives available for sports,recreation,leisure and wellness activities.Local usage and
<br />attendance (as opposed to non-local usage and attendance)normally contribute the majority of utilization at comparable
<br />indoor sports facilities—positively contributing to the quality of life for local citizens.
<br />5.OPTIMIZED OPERATIONS IN CONJUCTION WITH EXISTING MVCC:Mounds View currently has much of the operational staff
<br />and management infrastructure in place to manage additional indoor court space at the MVCC.While there will be additional
<br />staffing requirements to manage incremental event activity (e.g.,event sales/service,custodial,operations,etc.),the MVCC
<br />can expect to realize some economies of scale with existing staffing levels.
<br />6.HIGH-IMPACT,YEAR-ROUND PRODUCT:Unlike outdoor sports facilities (such as baseball,softball or soccer complexes),
<br />hardcourt indoor sports facilities typically have broad-based usage and tend to be highly-utilized year-round,delivering some
<br />of the highest returns-on-investment in terms of utilization,revenue and economic impact per square foot.Typical use types
<br />for indoor sports facilities offering hardcourt activity space include,but are not limited to:
<br />•Basketball •Volleyball •Wrestling •Cheerleading •Dance •Gymnastics•Futsal
<br />•Table Tennis•Running / Walking•Fitness / Aerobics•Martial Arts•Pickleball•Weightlifting /
<br />Strength Training
<br />•Baseball•Softball•Soccer•Lacrosse•Rugby•Field Hockey•Badminton
<br />•Open Leisure / Recreation•Public / Consumer Shows•Tradeshows•Special Events•Graduations•Civic events / Festivals•Before / After School Care
<br />EXECUTIVE SUMMARYES
<br />In order to provide guidance to the City and other community stakeholders,CSL’s project leader initially participated in a kick-off
<br />visit to Mounds View,which included tours and meetings with key client representatives,stakeholders and business leaders.
<br />Subsequently,CSL conducted direct outreach to local area user group candidates and national/regional sports team,club,
<br />association and tournament organizers that could represent candidates for use of a new Youth and Amateur Sports Complex in
<br />Mounds View.Overall,more than 80 organizations were targeted and 30 telephone interviews were completed with organizations
<br />representing in excess of 100 annual activities.These groups were contacted in order to determine their interest in a new facility
<br />and the amenities and elements that would be necessary to host a variety of programming essential to the successful operations
<br />of the facility,including practices,camps,clinics,training,recreational programs,and other such uses.
<br />Based on the results of the research and analyses conducted under this feasibility study,overall findings suggest that a distinct
<br />market opportunity exists for a new Youth and Amateur Sports Complex in Mounds View inclusive of three additional full-size
<br />basketball courts adjacent to the Mounds View Community Center.Key findings and conclusions related to market demand
<br />include the following:
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