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flow are we preparing for the demographic changes of to respond and implement critical programs within the annual <br /> ()lir customers in the future? budget. An approved procedure For reallocating financial <br /> resources from various budget categories during the fiscal year <br /> D innographers are predicting that euro-Americans will be in in order to respond in an effective and timely manner to corn- <br /> the minority in the 2 I st century. Non-Caucasians, women, niunity issues and concerns provides flexibility in programming. <br /> ai id immigrants will make up 86% of the work force by 2000. <br /> Immigrants and indigenous peoples will be less willing to assimi- What philosophical management changes are we <br /> la_e and give up their cultural heritage. We are just beginning grappling with? <br /> to recognize this and preparing to program for diversity. We <br /> ar <br /> e making concerted efforts to hire people of color, rethink We are moving from a market management philosophy to a <br /> our programming and service delivery systems to better facili- benefits-based approach which will cost out the benefits and <br /> tate input and participation from our culturally diverse conmu- value of parks and recreation programs. This is being driven by <br /> nity members. the shift in economic priorities and competition for local gov- <br /> ernment funding resources for programs. <br /> We have also agreed that a psychographic change is taking <br /> pl ice in our community and cannot design programs by anal- We are assessing what social and psychological needs that <br /> o};y, or assuming that everyone has the same social needs and specific target populations in our community want satisfied and <br /> enjoys the same recreation experiences. We have recognized build our programs and services accordingly. <br /> this and strive to gain citizen insight into program planning <br /> through the program evaluation process. We can respond We have become more competitive in seeking the best service <br /> el fectively and efficiently to changing needs in our community delivery method of our dollars, which will meet our target <br /> because of our diversely skilled staff. Input from citizens population's needs. <br /> through tasks forces, commissions, and user groups provide the <br /> necessary feedback to programmers. Our staff members each We have also affirmed that programs cannot be designed with <br /> serve as liaisons to various community groups, school-commu- the assumption that if a person benefits from a program, then <br /> nity committees, commissions, boards, neighboring community all persons of the same gender, ethnic, and social background <br /> partnerships and community events. This keeps us in touch will benefit from the same program. Our future sights need to <br /> with the pulse of the community. Customer input survey look at the special needs of individuals with disabilities and their <br /> forms are distributed to all recreation program participants and families. <br /> to rental users of recreation facilities. <br /> We need to continue to look towards grant funding to achieve <br /> in the future, it will be imperative that we have the ability to benefits that are attainable without relying on general funding. <br /> effectively respond to changing program needs in a punctual Grants require staff to be "on the cutting edge" and the corm- <br /> th inner. Long range strategic planning will ensure that Finan- petitiveness of grant writing encourages staff to be futuristic, <br /> tail resources are adequate for the anticipated growing needs, creative and innovative . . . because grant funding is only <br /> yc t we need the flexibility to adjust program budgets in order awarded to those that are. <br /> • • • <br />