Letter of the Law I Legal Ease qr
<br />First Amendment and Regulation
<br />of Signs
<br />BY TORI KEE
<br />he 2o2o presidential election
<br />brought a fresh wave of political
<br />signage to cities, including signs
<br />that contain profanity and partisan
<br />language. More than two years later,
<br />many cities continue to receive
<br />complaints about signs that contain
<br />swear words, especially near schools,
<br />busy city roads, and on bus routes —
<br />leaving city officials asking how they
<br />can address the issue.
<br />First Amendment protections
<br />The First Amendment protects signs as
<br />speech; as a result, courts closely review
<br />attempts to regulate signs. In 2oi5, the
<br />Supreme Court decided Reed v. Town
<br />of Gilbert, which has since become the
<br />pivotal case in determining the validity
<br />of sign ordinances.
<br />Under Reed, courts now presume that
<br />sign ordinances which restrict speech
<br />— expressly or implicitly — are uncon-
<br />stitutional. Before conducting this anal-
<br />ysis, courts will look at the effect of the
<br />sign ordinance to determine whether
<br />it regulates signs differently based on
<br />the content or message expressed in
<br />the sign. If the court finds that the
<br />ordinance restricts the speech based
<br />on the content, it will apply the strict
<br />content -based standard to review the
<br />challenged ordinance. If the sign ordi-
<br />nance does not regulate the message or
<br />content of a sign, courts will apply the
<br />less strict content -neutral standard in
<br />its analysis.
<br />Courts generally uphold sign ordi-
<br />nances that are content -neutral and
<br />further a significant government interest.
<br />Therefore, cities should avoid implement-
<br />ing regulations that prohibit signs based
<br />on their content or message. So, what can
<br />cities do when it comes to signs and flags?
<br />Number, size, and placement of
<br />non-commercial signs
<br />Cities may not regulate the signs and
<br />flags based on subjective standards —
<br />including campaign signs — for safety
<br />or aesthetic reasons. Cities may regulate
<br />the manner in which signs and flags are
<br />displayed, based on objective standards
<br />like size, location, number of signs, etc.
<br />However, cities cannot discriminately
<br />regulate signs based on the subject mat-
<br />ter discussed or message expressed.
<br />Cities should keep in mind the three
<br />things that courts analyze when deter-
<br />mining if city regulations infringe upon
<br />free speech:
<br />• Location: Where speech occurs, focus-
<br />ing on public property.
<br />• Content: The expressed viewpoints.
<br />• Content neutrality: Neutral interpre-
<br />tation of the expressed message that
<br />does not show disapproval for specific
<br />types of messages.
<br />Political signs in Minnesota
<br />During election season, cities may not
<br />enforce any size and number regu-
<br />lations of signs. Minnesota Statutes,
<br />section ziib.045 requires cities to
<br />allow noncommercial signs
<br />of any size or number
<br />during election season,
<br />from 46 days before the
<br />state general primary until
<br />io days after the state gen-
<br />eral election, regardless of
<br />local ordinances.
<br />However, this law does not
<br />give cities the authority to
<br />prohibit political signs during
<br />other parts of the year.
<br />Outside of election season, a
<br />city's sign ordinance applies,
<br />but campaign signs may still be posted
<br />outside of the parameters listed above at
<br />any time during the year as long as they
<br />abide by the number and size restrictions
<br />in the ordinance.
<br />Profanity in signs
<br />Community members tend to be partic-
<br />ularly upset by signs on private property
<br />that contain profanity, and cities ques-
<br />tion whether such language is considered
<br />obscene and can be regulated.
<br />Obscenities can be regulated in
<br />specific contexts, but the definition of
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<br />obscene content is limited. Minnesota
<br />Statutes, section 617.241 defines obscene
<br />as "work, taken as a whole, [that]
<br />appeals to the prurient interest in sex
<br />and depicts or describes in a patently
<br />offensive manner sexual conduct and
<br />which, taken as a whole, does not have
<br />serious literary, artistic, political, or sci-
<br />entific value." Generally speaking, swear
<br />words are not considered obscene, in
<br />fact the Supreme Court has noted that
<br />language maybe indecent, offensive,
<br />vulgar, and profane but not reach the
<br />level of obscenity.
<br />Therefore, even when a sign or flag con-
<br />tains profanity, it is most likely protected
<br />speech under the First Amendment.
<br />Alternatives to regulations
<br />Many complaints about signs deal with
<br />the language used in the expression and
<br />not as much about the message. Citizens
<br />can be encouraged to have open and
<br />honest conversations with
<br />their neighbors about the
<br />effect profanity and other
<br />messages has on them.
<br />Many citizens express
<br />concerns about the effect
<br />such profanity has on their
<br />children. Citizens can use it
<br />as an opportunity to teach
<br />their children about the
<br />First Amendment right to
<br />free speech and a lesson on
<br />what is considered appro-
<br />priate language in their
<br />household. Parents and other adults
<br />can lead by example by expressing their
<br />opinions through less controversial
<br />signs or by ignoring signs they find
<br />offensive all together.
<br />Because First Amendment issues
<br />are very fact specific, the city should
<br />work with its city attorney to review
<br />the city's sign ordinance and determine
<br />its options. Learn more from the LMC
<br />information memo at lmc.org/signs.
<br />Tori Kee is staff attorney with the League of Minnesota
<br />Cities. Contact: tkee@Imc.org or (651) 281-1292
<br />MINNESOTA CITIES I MAR/APR 2023 1 23
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