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Letter of the Law I Legal Ease qr <br />First Amendment and Regulation <br />of Signs <br />BY TORI KEE <br />he 2o2o presidential election <br />brought a fresh wave of political <br />signage to cities, including signs <br />that contain profanity and partisan <br />language. More than two years later, <br />many cities continue to receive <br />complaints about signs that contain <br />swear words, especially near schools, <br />busy city roads, and on bus routes — <br />leaving city officials asking how they <br />can address the issue. <br />First Amendment protections <br />The First Amendment protects signs as <br />speech; as a result, courts closely review <br />attempts to regulate signs. In 2oi5, the <br />Supreme Court decided Reed v. Town <br />of Gilbert, which has since become the <br />pivotal case in determining the validity <br />of sign ordinances. <br />Under Reed, courts now presume that <br />sign ordinances which restrict speech <br />— expressly or implicitly — are uncon- <br />stitutional. Before conducting this anal- <br />ysis, courts will look at the effect of the <br />sign ordinance to determine whether <br />it regulates signs differently based on <br />the content or message expressed in <br />the sign. If the court finds that the <br />ordinance restricts the speech based <br />on the content, it will apply the strict <br />content -based standard to review the <br />challenged ordinance. If the sign ordi- <br />nance does not regulate the message or <br />content of a sign, courts will apply the <br />less strict content -neutral standard in <br />its analysis. <br />Courts generally uphold sign ordi- <br />nances that are content -neutral and <br />further a significant government interest. <br />Therefore, cities should avoid implement- <br />ing regulations that prohibit signs based <br />on their content or message. So, what can <br />cities do when it comes to signs and flags? <br />Number, size, and placement of <br />non-commercial signs <br />Cities may not regulate the signs and <br />flags based on subjective standards — <br />including campaign signs — for safety <br />or aesthetic reasons. Cities may regulate <br />the manner in which signs and flags are <br />displayed, based on objective standards <br />like size, location, number of signs, etc. <br />However, cities cannot discriminately <br />regulate signs based on the subject mat- <br />ter discussed or message expressed. <br />Cities should keep in mind the three <br />things that courts analyze when deter- <br />mining if city regulations infringe upon <br />free speech: <br />• Location: Where speech occurs, focus- <br />ing on public property. <br />• Content: The expressed viewpoints. <br />• Content neutrality: Neutral interpre- <br />tation of the expressed message that <br />does not show disapproval for specific <br />types of messages. <br />Political signs in Minnesota <br />During election season, cities may not <br />enforce any size and number regu- <br />lations of signs. Minnesota Statutes, <br />section ziib.045 requires cities to <br />allow noncommercial signs <br />of any size or number <br />during election season, <br />from 46 days before the <br />state general primary until <br />io days after the state gen- <br />eral election, regardless of <br />local ordinances. <br />However, this law does not <br />give cities the authority to <br />prohibit political signs during <br />other parts of the year. <br />Outside of election season, a <br />city's sign ordinance applies, <br />but campaign signs may still be posted <br />outside of the parameters listed above at <br />any time during the year as long as they <br />abide by the number and size restrictions <br />in the ordinance. <br />Profanity in signs <br />Community members tend to be partic- <br />ularly upset by signs on private property <br />that contain profanity, and cities ques- <br />tion whether such language is considered <br />obscene and can be regulated. <br />Obscenities can be regulated in <br />specific contexts, but the definition of <br />LEARN MORE <br />ABOUT HOW <br />CITIES CAN <br />NAVIGATE <br />AND UPHOLD <br />THE FIRST <br />AMENDMENT AT <br />LMCIT's 2023 <br />Safety and <br />Loss Control <br />Workshops <br />Imc.org/ <br />LCW2023 <br />obscene content is limited. Minnesota <br />Statutes, section 617.241 defines obscene <br />as "work, taken as a whole, [that] <br />appeals to the prurient interest in sex <br />and depicts or describes in a patently <br />offensive manner sexual conduct and <br />which, taken as a whole, does not have <br />serious literary, artistic, political, or sci- <br />entific value." Generally speaking, swear <br />words are not considered obscene, in <br />fact the Supreme Court has noted that <br />language maybe indecent, offensive, <br />vulgar, and profane but not reach the <br />level of obscenity. <br />Therefore, even when a sign or flag con- <br />tains profanity, it is most likely protected <br />speech under the First Amendment. <br />Alternatives to regulations <br />Many complaints about signs deal with <br />the language used in the expression and <br />not as much about the message. Citizens <br />can be encouraged to have open and <br />honest conversations with <br />their neighbors about the <br />effect profanity and other <br />messages has on them. <br />Many citizens express <br />concerns about the effect <br />such profanity has on their <br />children. Citizens can use it <br />as an opportunity to teach <br />their children about the <br />First Amendment right to <br />free speech and a lesson on <br />what is considered appro- <br />priate language in their <br />household. Parents and other adults <br />can lead by example by expressing their <br />opinions through less controversial <br />signs or by ignoring signs they find <br />offensive all together. <br />Because First Amendment issues <br />are very fact specific, the city should <br />work with its city attorney to review <br />the city's sign ordinance and determine <br />its options. Learn more from the LMC <br />information memo at lmc.org/signs. <br />Tori Kee is staff attorney with the League of Minnesota <br />Cities. Contact: tkee@Imc.org or (651) 281-1292 <br />MINNESOTA CITIES I MAR/APR 2023 1 23 <br />