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2 LeisurehADSRPIgest July 30, 1986
<br /> ESPN turned its first profit last year. clining, rose 3% in first half ' 36 .
<br /> That was $1 million, and more is expec- EIA, 2001 Eye St. NW, Washington, DC
<br /> ted this year, as the sports programmer 20006 . (202) 457-4919 .
<br /> expands offerings. Cable operators pay
<br /> 111/0
<br /> $55 million in subscriber fees, and ad
<br /> revenues were $85 million; that compares
<br /> to $22 million in 1982. That year, ESPN RACETRACKS
<br /> had 1, 500 hours of live programming; for CASINOS & LOTTERIES
<br /> this year it has doubled, with additions
<br /> including CFA college football, pro hoc-
<br /> key, auto racing, golf/tennis tourna- Gambling totaled $190.8 billion in 1985,
<br /> ments and 18 horse races. according to Gaming & Wagering Business.
<br /> * * * * * * * * That figure, representing about 5.8% of
<br /> Here comes Rupert (Murdoch) with bigthe country's personal income level last
<br /> RuP year, was up from $177 billion in 1984.
<br /> { plans and commitments for a 4th network,
<br /> Despite the increase, the growth rate was
<br /> Fox Broadcasting. RM is bidding for lower than for the growth of 1984 over
<br /> "Monday Night Football, " which ABC may
<br /> _ 83, which was 8 . 3% . Comparisons show:
<br /> not renew unless rights fees are sharply
<br /> reduced; network lost estimated $40 mil- 1984 1S85
<br /> lion on program last season and stands (in billions)
<br /> to lose many more this time out. ABC Table games $92.9 $99.56
<br /> contract expires end of ' 86-87 season.
<br /> Advertiser pitches on Fox' show with Slot machines 23.3 26 .13
<br /> Joan Rivers already have switched some Sports books 17.6 18.64
<br /> channels from the Johnny Carson show. Horse racing 10 .4 10 .49
<br /> State lottery 8.1 10 .21
<br /> Americans get more pleasure from tv Illegal gambling represented estimated
<br /> than from sex/food/hobbies/religion/ $31.65 billion, according to GWB, while
<br /> marriage/money or sports, if findings total legal gambling was $159.16 billion_
<br /> of a national survey (D'Arcy Masius Ben- 0f= total, casino gambling was $125.74
<br /> ton & Bowles) can be believed. ,latching billion, parimutuel was $15.61 billion.
<br /> TV was checked by 63% of those respond- Other figures included bingo, $3.44 bil-
<br /> ing. Friends was 2nd at 61%; helping lion; numbers, $5 .5 billion; plus $1.7=
<br /> others, 59%; vacations, 53%; hobbies, billion in horseracing OTE. GWB, 254 •
<br /> 56%; reading, 55%; marriage, 45%; sex,
<br /> W. 31st St. , New York, NY 10001-2884 .
<br /> food, 41% ; money, 40%; sports, 32%;
<br /> and religion, 32% .
<br /> Three more states will consider lotter-
<br /> * * * * * * * * ies on the November ballot (South Dakota
<br /> The Hispanic tv network, Spanish Intl Montana and Kansas) . Since 1964, when
<br /> (once known as SIN) , has been bought by New Hampshire initiated the first game,
<br /> Hallmark Cards of Kansas City and a Chi- revenues from lotteries have become a
<br /> cago investment company for $301.5 mil- major source of revenue for hard-pressed
<br /> lion. Hispanics represent 7.2%, or 16 .9 coffers in 22 states and the District
<br /> million, of the U.S . population. More of Columbia. Legislation for a national
<br /> - than 50% lives in areas served by the lottery is before Congress, though sup-
<br /> 10 stations traded. port is not widespread.
<br /> * * * * * * * *
<br /> This year, another 22 states considered
<br /> A mid-year report by the Electronic In- legalizing lotteries. Even in Montana,
<br /> dustries Assn. confirms the upsurge in where revenue levels have been below
<br /> sales of home video products. Color TV projections, revenue totaled $3.4 mil-
<br /> sales topped 8.1 million units, up 6%; lion within a year. Growth rates are
<br /> the 5.7 million VCRs were a 17% climb slowing for older lotteries, however.
<br /> over 1985; 390,000 camcorders in this
<br /> * *
<br /> 2nd year of record-keeping were a 374% * * * * * *
<br /> jump; projection TV sales of 125,000 The $1 billion mark for Atlantic City
<br /> units were a 21% jump. Even black & casinos was passed by the end of June,
<br /> white sets, sales of which had been de- the earliest in the 3 years of gambling
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