08-28-86 Agenda & Packet - Laserfiche WebLink

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July 30, 1986 LektUligegt 7 Simmons Market Research Bureau, which in Teddy Ruxpin best-seller. LJN Toys in- recent weeks broke off its partnership troduces Photon Laser Blast; LJN licen- 111/1 with Scarborough Research Corp. Simmons ses rights to "Thundercats" and the changed its methodology last year, and World Wrestling Federation's Superstars the change has produced two bad drops dolls . TV shows are in the works for the Wall Street Journal, down 23% Coleco Industries faces drop in interest last year and another 16 .7% drop this in Cabbage Patch Kids, but has "ALF," year to just over 4 million readers . USA the alien that Lorimar-Telepictures will Today is shown as growing 14.3% to 4.79 market this fall with NBC prime time million readers (paid circ is under 1.2 sitcom (Adv Age) Ward's and million) . Simmons will conduct its own Toys R Us are launching their first newspaper ratings study; Scarborough al- joint venture this fall in a Maryland so will conduct a study for release in suburb of Washington, D.C. If the ven- the spring. ture is successful in combining full- * " * * * * * * sized toy store with general retail, PictureWeek got a break from Time and the 2 chains say they will open up to its "Royal Weddings" issue this week 20 similar operations, the Defense will probably be the final "test" Department and the U.S. Congress have February could mark the debut of been disconcerted and embarrassed by Midwest Living, one of several regional Testor's bomber model of the stop sec- magazines that have appeared or are in ret" Stealth F-19 available in toy the works in the last 3 years. Mere- stores nationally. dith Corp. of Des Moines is publisher. Status Game Corp. announced this month HOBBIESit will acquire Star Amusement Co. ; it y operates 1,500 amusement games in the GAMES & TOYS Las Vegas area and has annual revenues of about $3 million. Star operates in more than 340 locations, including 16 Thru the video game craze--which hit a casinos, a national convenience store peak in 1982 when Play Meter estimates chain and at a military base. Status, there were 12,000 coin machine operators in Newington (Ct.) , has a gaming divis- • across the country, compared to 6,000 ion in Las Vegas, where it manufactures, last year--pinball has stayed steady, sells and operates gaming equipment for reports Nightclub & Bar magazine. The the state of Nevada. In Connecticut, video machines were making $140 a week the company manufactules coin-operated in 1981-82; in 1985, they made $57 a video amusement games. week. Pinball machines made $66 a week in 1981 and in 1985 they were making $52 a week. Bally introduced the first Murder/detective parties have become machine in 1931, and the new games keep big business. "Murder To Go" was up with technology, according to Gil founded 4 years ago and has staged 62 Pollock, pres of Premier Technology, events, 90% of them for corporation whose #1 pin is ROCK. promotions; costs range to 540,000 to stage over two days. * * * * * Marketers of two laser-like fantasy * * * games open campaigns next month; Laser Tag is from Worlds of Wonder, maker of L.eisiireI1iixfbisirDigest (202) 232-7107 P.O. Box 27488 Washington, D.C. 20038-7488 Subscription Rates 24 issues NAM" $95 a year in COMPANY U.S. - Canada - and Mexico ADDRESS . - -- -_ - - _ -$140<-a overseas ZIP TELEPHONE( - T - AIR MAIL SIGNATURE