07-24-86 Packet (no Agenda) - Laserfiche WebLink

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6July 15, 1986 PROMOTIONS, lion; the site was built and finished at $8 million below budget--and followed 51 years of build-up and a 31 year promo ADVERTISING campaign of Tourism B.C. In Canada it- • self there was a $5 million tv effort, s ruling that Pueo with another $7 million in the U.S. In The Supreme Court Rico could ban certain ads about casirtno all, it's estimated market research and '• gambling has sent shock waves thru the advertising/promo campaigns cost $80 advertising community. "Gloom, doom million. * * * * * * * * and uncertainty" was the way Advertising Age characterized Madison Ave reactions, as they could affect tobacco/alcohol ad- OUTDOOR RECREATION vertising. The ruling came from Justice William Rehnquist, nominated to be Chief Justice, who now appears a "solid foe to The National Park Foundation conducted commercial speech rights," (AdvAge) . A a study for the national parks on the proposal to prohibit any tobacco ads has feasibility of a private/public sector r' been introduced in Congress; the tobacco reservation and information system that industry spends $3 billion a year on ads. could be accessed nationally. One small * * * * * * * * experiment was tried 12 years and was quickly overwhelmed as nearly 30,000 Pepsi won't get Seven-Up (from Philip calls were placed in one day to an 800 Morris) and Coca-Cola won't get Dr Pep- number; only 8,000 calls could be hand- per, but the expansion/market battle of led by the Natl Park Service that time. the two giants will continue. Growth is slowing, and 5% is expected this year, What would be the benefits? Certainly a which compares to 6%-61/2% last year. Coke system could relieve crowding at some bought a bottling company for $1.4 bil- popular lion this month and plans its own (huge) parks; of greater benefit would be the introduction to lesser known bottling operation. In the $30 billion parks. Ticketron handles reservations industry, Coke's 17.2% share is down for 20 campgrounds in 11 national parks, from 18.1% year ago; Pepsi is down to and for 18 campgrounds in 8 U.S. forests. 18.9% from 19.5%. Coke dominates in • restaurant/vending segment, Pepsi is big Of the 30 states that have some form of seller in food stores. Ad spending in- reservation system, Virginia and New creases are expected to go to new prod- reservation system, Virginia and New York utilize Ticketron; California swit- ucts. * * * * * * * * ched to a new "MIXTIX" system in March. The state systems don't provide informa- IN BRIEF: Ads on "Cosby Show" break tion on federal parks/forests; the nat- records for series at $350,000-$400,000 ional park information systems don't for 30 seconds in next season, up 40%. provide information on state/local at- Only last two Super Bowls cost more. . . . tractions around the national parks or NBC is expected to have closed forests. $1.4 billion in upfront ad business, up 30% over last season daily newspa- These missed opportunities will require per ads were $2.2 billion in March, up a privately owned/operated system, the close to 6% over year ago. For quarter, Foundation recommended, one that can be ad spending was up 3.7% to just under accessed by telephone, computers, travel $6 billion Magazine ad pages in agents and the public. Natl Park Foun- May were up 1.2%, and revenues were up dation, 1825 K St. NW, #712, Washington, 6.9% to $470.8 million "Smiling DC 20036 . (202) 785-4500. Faces, Beautiful Places" is South Caro- * * * * * * * * lina's new tourism promo logo The Greater New Orleans Tourism/Conven- With funds virtually unavailable for tion Committee is benefitting from more recreational development in Alaska, the than $300,000 of ads promoting the hot lands controlled by the Alaska Federa- spot as a summer destination. The cam- tion of Natives (AFN) corporation may paign translates into 9,200 radio spots, well be the backbone of a system in fu- 250 newspaper/magazine ads, and 120 tv ture years. Access to public or private commercials. lands is either difficult or impossible * * * * * * * * if you can't fly in or go by motor boat. Most public lands are now classified as Backing of Canada's federal government 'wilderness, " rather than "multi-use." is one big reason why EXPO is successful The AFN owns 44 million acres, and the II) beyond expectations, and beyond the U.S. first agreement was negotiated. experience with two locally-financed fairs in Knoxville and New Orleans. In * * * * * * * * Canada, all partners invested C$1.6 bil-