5-22-86 Agenda & Packet - Laserfiche WebLink

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May 15, 1986 Leisure1WWirpigest 7 R O M OTI O N S, The U.S. Olympic Committee has started its fundraising efforts for the 1988 Games. DV E R TIS i N G More than 1.2 million mailing pieces have gone out this spring testing donor inter- est in contributing an estimated $30 mil- The creation of the world's largest ad lion of a $100 million goal. The�Games agency last month joined #7, #13 and #19: in Korea will be held later than 84: from BBDO Intl, Doyle Dane Bernbach Group, and Sept. 17 thru Oct. 2. The $20 membership Needham Harper Worldwide. The three had fee includes a USOC magazine. Compared combined net income last year of $735 mil- to 1981 mailings (for 84) , results early lion and are expected to have combined on seem "significantly" better. (DM News) billings of around $5 billion. The Inter- public Group Cos. have billings of $4.7 billion. Young & Rubicam currently is Pre-teens are an overlooked market, and #1 with billings of $3.6 billion and rev- companies like McDonald's have started enues of $536 million (last year) . complaining to ad researchers. Error margins seem to run as high as 50%, which * * * * * * * * doesn't help when McDonald's plans to In the 5 years between 1979-84, the cost spend as much as $35 million in TV ads of producing commercials rose 99%, more targeted to children 2-11. Kids 5-12 than double the pace of the Consumer Price spend more than $2 billion annually them- Index. Costs currently are put at $200,000 selves, and they influence parents' spend- because of longer shoots (overtime) , more ing (AdvAge) . complex commercials (sets, lighting) , and the tendency to shoot only one, rather than a series, at a time. Sets are used SHOW BUSINESS more now, where location houses or other existing structures used to serve. Spec- ial effects and preparation costs also added to costs. A new survey is being Two weeks before her Dollywood opened in put together by the Assn of Natl Adverti- Tennessee, Dolly Parton and friends were sers to estimate cost changes (AdvAge) . SRO in Buffalo (April 20) grossing $288,850 * * * * * * * * at Memorial Auditorium; Kenny Rogers and Sawyer Brown are the friends appearing. anagens and promoters for state and local Kenny Rogers and Sawyer Brown have been fairs are organizing the ad/promo days touring: they had two sellouts April 18 that help put the events in the black. and 19 at Copps Coliseum in Hamilton, Ont. Pepsi and Coke will both have special days Canada. Crowds of 37,074 brought gross at the Georgia Mountain Fair Aug. 6-17, of $549,444. The bill had sellout April and the fair is making its first-ever $1 8 at Ft. Wayne (Ind.) Memorial Coliseum, discount coupon available two days (Amuse- with gross of $147,580 on 9,644. Crowd ment Business) ; Coca-Cola and Miller-beer of 8,792 was short of 12,203 capacity at have dates at the Alabama State Fair (Oct. Charlotte (NC) Coliseum April 6; gross was 2-111 .=- Longtime participants Pepsi, Coke and McDonald's are expected back at the $143,228 (Amusement Business) . New York State Fair Aug. 22-Sept. 1; some * * * * * * * * 75,000 Merchants' Day coupons are being distributed throughout central Maine two Neil Diamond was sellout for two concerts weeks before the Skowhegan State Fair. April 11-12 at the Capital Centre outside Burger King and 9 other corporate sponsors Washington, D.C. With top of $17.50, have been signed up. 1,/Lasure_nccL-N.: 3gest ii (202) 232-7107 P.O,. Box 2748i' °' Washington, D.C. 20038-7488 Subscription Rates NAME Yp; $95 a year in COMPANY U.S. - Canada - and Mexico ADDRESS ,_ $140 a'•year II, CITY STATE overseas ZIP TELEPHONE( ) AIR MAIL SIGNATURE