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iiii Route to. Inell,SUre9n@KOTZDiligeSit CI "executive summary of current news on the leisure and disercttonaru spending markets. Box 27488 Washington, D.C. 20038-7488 Return to. (202) 232-7107 El Vol. VI, No. 6 TRENDS & OUTLOOK March 31, 1986 Theme parks, fast food restaurants, and other leisure industries that rely on their parents did when these baby-boomers minimum-wage workers need to track em- were living at home. More than 70% of ployment/unemployment rates in their the 5,000 households surveyed say their areas. The low (3.5% to 4%) unemployment living standards equal or exceed those rate in the New York, New Jersey and Con- of their parents; two-thirds report they necticut environs--plus the drop in the are doing "better" or "much better." 16-25 age bracket (down 2 million in the Less than 30% say they are not doing as past five years)--is making the minimum well economically as their parents did. wage a thing of the past. It's not just The survey, "Living Standards: Yesterday affluent areas that are hurting for low and Today, " is available from the Board, wage workers; employers are turning to 845 Third Ave., New York, NY 10022. (212) older, gray-haired men and women to tend 759-0900. hamburger grills, and to handicapped and , mentally retarded for jobs such as dish- washers, chambermaids, and parking lot attendants. Women as Consumers Funworld publication of IAAPA, the Intl of Amusement Parks & Attractions, MuuG OWOR1(JNG WORKNOM ING notes this month reports that recruiting WOMEN WOMEN 'WOMEN difficulties of past 2 summers is worse 1110 now: Americana Amusement Park in Ohio received 5,000 applications in '83 and Member of health club 14.3% 7.9% 3.1% '84 for 450 jobs. Last summer 1,300 ap- Lifestyle Have credit cards 79.6 62.5 49.1 plications were received and $1,000 weekly Went to movies was spent on advertising'. in past 3 months 44.2 39.1 23.9 Virginia suburbs near Washington, D.C. Took foreign vacation have half the unemployment rate of the in past 3 years 22.2 9.7 8.9 city and employers may start using vans Took domestic to transport workers; McDonald's restau- vacation in past year 45.1 36.4 27.3 rants in Fairfield County further north Belong to book club 15.3 10.0 7.5 are transporting workers from the Bronx. Bought from catalog in past year 51.1 42.6 35.8 A report in DIGEST last issue that the American dream has "eroded" for younger In a major review of status of corporate members of the baby-boom generation is women (3/24) , the Wall Street Journal contradicted by a survey released this examined this overlooked market; stats month by the Conference Board, which says are from Simmons Market Research Bureau. that the under-35 generation is doing as well as, or better, economically than IN THIS ISSUE: ADVERTISING 4 TRENDS S OUTLOOK 1 TV - MOVIES - VCR 5 SPECTATOR SPORTS 2 OUTDOOR RECREATION 6 PUBLISHING 2 LEISURE TRAVEL 6 ATTRACTIONS & PRODUCTIONS 3 MUSIC, RECORDS i TAPES 7 FINANCIAL YARDSTICKS 4 SHOW BUSINESS 8 LEISURE INDUSTRY DIGEST is published twenty-four times a year. Business and editorial material should be sent to LEISURE INDUSTRY DIGEST, P.O. Box 27488, Washington, D.C. 20038-7488. Telephone (202) 232-7107. Editor/publisher: Marj Jensen. Contributing editors are Jamie Thomas, Ida Simmons, John Michaels, K. Langhorne Oliver and Robert Trygve Jr. Federal tax I.D. #564-44-2861. Subscription price is $95 a year in U.S., • Canada and Mexico by first class mail. Overseas air mail price is $140 a year.