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2 LehmwelbAsOODklest April 30, 1986 <br /> company has been making its money, however, <br /> on the sale of its properties ratherthan SPECTATOR SPORTS <br /> from room revenues ( <br /> NY.� Times 4/222)) <br /> 1111/ <br /> Coca-Cola stock will split 3-for-1 June 16 <br /> as 1st quarter profits jumped 14.2% over <br /> last year on revenue gain of 11.6%; reven- Horse racing begins a critical season this <br /> ue was $1.9 billion and net was $161.2 mil- weekend with the start of the Triple Crown <br /> lion. Operating income for entertainment in Louisville (Ky.) , site of Saturday's <br /> sector was up because of syndicated TV famed Kentucky Derby. Some favored colts <br /> programming RCA earnings were up are injured and the lack of "star" quality <br /> 12.9% for quarter thanks to strong perfor- horses has hurt TV ratings and interest. <br /> mance of front-running NBC. Sales were Competing events last year lured a top <br /> up 10.6%. Net income was $73.4 million, horse away from participating in all 3 <br /> as NBC earnings jumped 50%, exceeding ex- Crown events; that problem was solved by <br /> pectations. RCA's takeover by General the industry's decision that en':ries were <br /> Electric will be completed later this year. for all of the Crown races. <br /> * * * * * * * * Increasingly, racing is challenged by gam- <br /> Despite a study that shows the benefits ing (casinos, lotteries etc.) legal and <br /> of airline deregulation to carriers and illegal that's on the rise nationally. If <br /> travelers, United's UAL parent had a loss the four new lotteries,-including Califor- <br /> of $103 million the first quarter because nia's, weren't enough competition, then <br /> of industry fare wars that are expected racing crippled itself with strikes (Track <br /> to mean $500 million losses overall. AMR, Topics) . And, once again, horse racing <br /> the parent of American Airlines, also re- lost its #1 rating for spectator sports. <br /> ported sharply lower earnings of $4.2 mil- Thoroughbred racing increased its specta- <br /> lion--down from $60.2 million a year ago. tor count by 215,430 but the decline of <br /> UAL had revenues of $1.96 billion, up 23%, 1.3 million in standard-bred racing fans <br /> but expenses for acquiring Hertz Corp. and dropped racing to second-place (behind <br /> expanding Pacific air routes were up about baseball) with a total of 73.4 million, a <br /> million fewer than 1984. These figures, <br /> the same amount, bythe <br /> way, were compiled by The Daily <br /> The Brookings Institution study published Racing Form. <br /> this month showed that airline deregulation <br /> has resulted in $5,7 billion in annual ben- According to TDRF (above) , baseball regal. <br /> efits to air travelers--plus $2.5 billion ed its fl status by increasing attendance <br /> in added earnings for the carriers. The by nearly 2.1 million for the regular major <br /> study's data and conclusions, however, are season,league to a record total of 46.8 <br /> g <br /> based on years 1983 and earlier. Other million. Another 3 million increase was <br /> sources noted that 87% of air traffic to- registered for minor leagues and college <br /> day is discount compared to 35% under reg.- attendance. The grand total: 78.3 million. <br /> ulated travel. "Hub and spoke" networks <br /> have benefitted travelers in small cities. <br /> The 1st Sports Conference June 23-24 at <br /> the Waldorf in NYC will bring together the <br /> Canada's current "takeover wave" is behind people who package sports programs and the <br /> the big 1985 wave in the U.S. and is more buyers in the media. Newstar Sports (212) <br /> concentrated, a study by the Toronto news- 213-1100 for info CBS is paying $3- <br /> paper Globe and Mail indicates. Just 9 $5 million for US tv rights to the 1987 <br /> families accounted for 46% of stock shares Pan American Games, to be held in Indian- <br /> traded on the Toronto stock exchange in apolis Aug. 7-23, 1987. Half of the $30 <br /> 1984, and between 1975-79 the dollar value million budget for the Games comes from <br /> of mergers in Canada was 5 times as large corporate sponsors. Some 6,500 athletes <br /> as those in the U.S. (adjusted for size of and coaches from 37 nations will compete <br /> country's economy) . The past 5 years, the in 27 sports. <br /> merger trend has been 215 times as large, <br /> and the improving Canadian economy seems Univ of Houston students don't want to end <br /> to be making acquisitions more attractive, all inter-collegiate athletic programs, but <br /> Canada's economy is rising faster than that they have objected strongly to a $90 a se- <br /> of the U.S. by about a percentage point, mester fee which subsidizes in part the <br /> and interest rates are falling faster. school's $6.5 million athletic budget; the <br /> fee was to be raised and a student vote by <br /> 6-1 wants and end to all such subsidies. <br /> Lincoln Park Zoo is recruiting new members Most of the budget comes from ticket/tv <br /> thru a direct mail company, Cramer-Kraselt revenues and booster donations <br /> { Direct, which is donating $30,000 worth Tampa was awarded the Hall of Fame Bowl <br /> of time in the TV/mail campaign. to debut its new Tampa Stadium; it will <br /> be Florida's 4th post-season bowl game. The <br />